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About the Role

This role supports communications strategies for cross-department media relations, experiential communications, and new media/emerging storytelling platforms. The position involves travel up to 10% of the year.

Responsibilities

• Serve as a media relations expert, providing strategic counsel and identifying opportunities to elevate league storytelling.
• Manage proactive and reactive media outreach for key announcements, events, and business initiatives.
• Cultivate and strengthen relationships with key media contacts across various outlets.
• Identify emerging trends and recommend proactive PR opportunities for thought leadership.
• Support the transformation of the PR group’s digital newsroom for a digital-first approach.
• Collaborate with internal teams to develop multimedia elements for PR outputs.
• Manage business communications announcements across @NBAPR on X and lead digital narrative amplification.
• Build and execute PR strategies engaging non-traditional outlets and emerging platforms.
• Develop, maintain, and catalogue media relations materials.
• Manage PR plans, deliverables, and cross-functional coordination for tentpole events.
• Leverage AI-enabled tools for media targeting, campaign planning, content development, and performance analysis.
• Track and analyze PR campaign performance, creating media coverage reports with AI-assisted analytics.
• Serve as the communications lead for experiential PR opportunities.
• Identify, develop, and champion new experiential storytelling opportunities and fan-facing activations.
• Develop media engagement plans for experiential storytelling moments.
• Coordinate cross-functional planning with Events, Marketing, Social, and Digital Content teams.
• Measure the impact of experiential initiatives through earned and social media coverage, reach, and sentiment analysis.

Requirements

• 7+ years of agency, in-house communications, or journalism experience.
• BA/BS required.
• Proven track record of proactive media relations success.
• Strong written communication skills for executive-level messaging.
• Experience developing multimedia assets for PR use.
• Highly collaborative mindset with ability to influence across departments.
• Experience navigating and evaluating generative AI tools and AI search features.
• Understanding of how AI systems interpret and rank information.
• Excellent project management skills with ability to balance multiple priorities.
• Deep understanding of evolving media landscapes.
• High attention to detail, strong organizational capabilities, and a solutions-oriented approach.
• Ability to identify issues and propose sound solutions.
• Ability to draft standalone deliverables that meet supervisor's standards.

Skills

• Media relations
• Communications strategy
• Experiential communications
• New media
• Emerging storytelling platforms
• Media outreach
• Relationship management
• Content development
• Multimedia asset development
• Video production
• Graphic production
• Adobe Creative Cloud (InDesign, Photoshop, Acrobat) preferred
• Generative AI tools
• AI search features
• Summarization technologies
• Project management
• Digital platforms
• Social platforms
• AI-enabled tools
• AI-assisted analytics

Location

• Remote one day per week option

Work Type

• Remote one day per week option
• Onsite (New York and New Jersey offices require full vaccination)

Experience Level

• 7+ years of experience

Education Level

• BA/BS required

Salary/Compensations

• $110,000-$120,000

Benefits

• Annual discretionary performance bonus
• Medical insurance
• Dental insurance
• Vision insurance
• Life/AD&D insurance
• Short-term disability insurance
• Long-term disability insurance
• Fertility and family-forming assistance
• Wellbeing allowance
• Educational assistance
• Mental health coaching/therapy
• Tax advantaged accounts (HSA, healthcare/dependent care FSAs)
• 401(k) retirement plan
• Vacation time
• Sick time
• Personal days

About the Company

• The National Basketball Association (NBA) is a global sports and media organization.
• Mission: To inspire and connect people everywhere through the power of basketball.
• Comprises five professional sports leagues: NBA, WNBA, NBA G League, NBA 2K League, and Basketball Africa League.
• Major international presence with games and programming available in 214 countries and territories in 60 languages.
• Merchandise available in more than 200 countries and territories.
• NBA rosters feature a significant number of international players.
• Digital assets include NBA TV, NBA.com, the NBA App, and NBA League Pass.
• One of the largest social media communities globally with over 2.3 billion likes and followers.
• NBA Cares is the global social responsibility platform addressing education, inclusion, youth and family development, and health and wellness.

Equal Opportunity

• We consider applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, gender identity, age, disability, alienage or citizenship status, ancestry, marital status, creed, genetic predisposition or carrier status, sexual orientation, veteran status, familial status, status as a victim of domestic violence or any other status or characteristic protected by applicable federal, state, or local law.
• The NBA is committed to providing a safe and healthy workplace. Individuals working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. Accommodations will be discussed for individuals unable to be vaccinated due to medical reasons or sincerely held religious beliefs.