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About the Role
ING Australia is seeking an experienced Performance Marketing Specialist to own and drive their performance marketing program. This role is key to delivering data-led acquisition strategies that contribute to business growth.
Responsibilities
- Own the end-to-end performance marketing strategy, aligned to acquisition and growth targets
- Plan, execute and optimise campaigns across key platforms (Google, Meta, SA360, DV360, Campaign Manager)
- Monitor and continuously improve in-channel performance to maximise ROI and conversions
- Deliver clear, data-led reporting and insights via dashboards and stakeholder forums
- Manage and grow key partner relationships (Google, Meta, affiliates) to unlock new opportunities
Requirements
- Exceptional hands-on experience with Google Marketing Platform tools and Meta advertising
- 3–4 years’ experience in performance marketing (agency or in-house)
- Proven ability to run test-and-learn programs and optimise based on insights
- Confident stakeholder manager, able to influence and collaborate across teams
- Data-driven mindset with experience in analytics tools (e.g. Adobe) and industry best practice
Skills
- Performance marketing
- Google Marketing Platform
- Meta advertising
- Campaign planning
- Campaign execution
- Campaign optimisation
- Tracking
- Reporting
- Stakeholder management
- Data analysis
- Analytics tools (e.g. Adobe)
- Paid search
- Affiliate marketing
- Programmatic advertising
Location
- Australia
Work Type
- 12 months fixed term contract
Experience Level
- 3-4 years
Benefits
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT Day to volunteer on approved sustainability activity
About the Company
- ING Australia is Canstar’s Bank of the Year for seven consecutive years.
- At ING, we’re all about making life simpler and more rewarding.
- ING has built a culture that’s fun, inclusive, and supportive.
- ING is the kind of place where growth isn’t just a possibility; it’s a promise.
- ING is a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace.
- ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.
Equal Opportunity
- We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply.
- We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong.
- We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply.