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About the Role
Create content that informs, engages, and supports HCF members, bringing the brand, products, and services to life. This role involves developing high-quality content across various channels and partnering with stakeholders to deliver member-focused content that strengthens engagement, builds brand awareness, and supports strategic campaigns.
Responsibilities
- Develop high-quality content for digital, social, email, video, and print channels.
- Partner with stakeholders across the business to deliver member-focused content.
- Strengthen engagement, build brand awareness, and support strategic campaigns and initiatives.
- Turn complex information into clear, compelling communications.
- Use insights to continually improve content performance and member experience.
Requirements
- Experience developing content, communications, or publications within a medium to large organization.
- Excellent writing, editing, and proofreading skills.
- Experience creating content across digital, social, email, video, and print channels.
- Strong stakeholder management and project coordination skills.
- Knowledge of SEO, content optimization, and digital content best practices.
- Ability to use insights and performance data to improve content effectiveness.
- Experience working within compliance, legal, or governance frameworks.
- Qualifications in communications, journalism, marketing, content, or a related discipline.
- A genuine interest in health, wellbeing, or health insurance will be highly regarded.
Skills
- Writing
- Storytelling
- Customer-focused content creation
- Content creation across multiple channels
- Attention to detail
- Stakeholder management
- Project coordination
- SEO
- Content optimization
- Digital content best practices
- Data analysis for content improvement
Location
- Australia
Work Type
- Full-time
Experience Level
- Mid-level
Education Level
- Degree in communications, journalism, marketing, content, or a related discipline
Benefits
- Flexible working arrangements
- 50% subsidy on HCF hospital and/or extras cover
- Family-friendly certified employer
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs
- Discounts on HCF's products
- Discounts at Fitness First gyms
- Discounts on eyecare products
About the Company
- HCF's purpose is to bring their human touch to healthcare.
- Founded in 1932, HCF prioritizes members' health.
- Australia's largest not-for-profit health fund, covering 2 million members.
- Offers health, life, travel, and pet insurance.
- Vision is to make healthcare understandable, affordable, high quality, and member-centric.
- Aims to be true health partners to members, guiding their healthcare choices.
- Values include Step Forward, Stay Human, Walk in their Shoes, Make it Better, and Get There Together.
Equal Opportunity
- Embrace diversity as strength.
- Committed to maintaining an inclusive and collaborative work environment.
- Workplace is welcoming and safe for all employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.