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About the Role

The Marketing Manager, TTM leads downstream marketing for the Targeted Temperature Management portfolio in Japan, with a clear mandate to convert one of the world's largest TTM installed bases into sustained utilization growth. This role owns the strategy and execution to close the utilization gap across Japan's critical care facilities.

Responsibilities

• Develop and execute facility-level adoption programs based on clinical, economic, and operational drivers.
• Own consumable (sell-out) growth targets and the marketing plan to achieve them.
• Develop and continuously improve selling tools: playbooks, talk tracks, objection-handling guides, in-service and clinical education materials.
• Partner with sales leadership to build key account management capability and support alignment of distribution partner activities.
• Translate TTM evidence and guidelines into scientifically credible messaging for emergency medicine, critical care, and cardiology audiences.
• Build and maintain KOL relationships; plan and execute conference presence, seminars, and peer-to-peer education programs.
• Develop value messaging that reflects Japan's reimbursement structure and hospital economics.
• Represent Japan market context (reimbursement, competitive dynamics, channel structure) to global marketing.
• Localize global assets and feed field intelligence into global strategy.
• Lead, coach, and develop the direct report; build marketing capability across the extended commercial team.
• Define and track leading indicators of adoption (e.g., active accounts, utilization per installed unit) and report progress to leadership.
• Lead commercial programs spanning the full capital lifecycle — new placements, renewals, and S&R — integrating capital and consumable strategies into a unified account approach.

Requirements

• 8+ years in medical device commercial roles, with at least 3 years in downstream/product marketing.
• Experience in critical care, emergency medicine, or adjacent acute-care clinical environments strongly preferred.
• People management experience, or demonstrated readiness to lead and develop others.
• Business-level English (written and spoken).
• Native-level Japanese.
• Bachelor's degree required.
• Clinical background or MBA a plus.
• Proven ability to drive consumable pull-through in an installed-base business.
• Track record building selling tools, playbooks, and training that measurably change field behavior.
• Able to digest clinical evidence and guidelines and engage physicians as a credible counterpart.
• Working knowledge of Japan's ­reimbursement system and hospital economics.
• Facility segmentation, KPI/leading-indicator design, and data-driven prioritization.
• Effective advocate for local market realities within a global organization; able to influence without authority.
• Comfortable operating amid business model and organizational evolution; builds capability in others.
• Capital equipment business experience — commercial models spanning capital placement, renewal cycles, and service/rental (S&R) revenue.
• Experience supporting business transformation, channel model change, or business integration.

Skills

• Adoption & utilization marketing
• Field & channel enablement
• Clinical credibility
• Market access literacy
• Analytical rigor
• Cross-cultural collaboration
• Leadership through change

Location

• Tokyo - Minato-ku, Japan

Work Type

• Full-time

Experience Level

• 8+ years

Education Level

• Bachelor's degree

Benefits

• Culture where face-to-face collaboration supports learning, progress, and success.

About the Company

• BD is one of the largest global medical technology companies in the world.
• Advancing the world of health™ is our Purpose.
• We look at the impossible and find transformative solutions that turn dreams into possibilities.
• At BD, you’ll discover a culture in which you can learn, grow and thrive.
• We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture.

Equal Opportunity

• Becton, Dickinson, and Company is an Equal Opportunity Employer.
• We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.