Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Addressable Media Lead is responsible for developing and scaling WPP Media’s next-generation, data-driven media solutions in the Japan market. This leadership position drives the adoption of new advertising solutions and business growth by establishing and executing the Addressable Media strategy, centered on Addressable TV, Addressable Digital Out-of-Home (DOOH), and synergy with Advanced Display/Video. The role also aims to grow WPP Media’s Addressable Media business in Japan through new ad product development, partnership building, and business development, while collaborating with global teams to introduce global solutions.

Responsibilities

Define and execute the Addressable Media strategy for the Japan market
Develop advertising solutions based on Addressable TV and Addressable Digital DOOH
Localize and apply global Addressable Media strategies to Japan
Plan and design new Addressable Media ad products and solutions
Build media solutions based on programmatic buying
Develop data- and technology-driven ad products
Identify new business opportunities in the Addressable Media space
Build collaboration with advertisers, DOOH media owners, and AdTech partners
Co-develop solutions with media and technology partners and expand the ecosystem
Collaborate with global WPP teams to apply global Addressable Media strategies in Japan
Provide market insights on Addressable Media and next-generation ad solutions
Train and evangelize solutions internally and to clients

Requirements

5-7+ years of experience in advertising, media, or the AdTech industry
Experience in programmatic media and/or addressable media
Experience in Addressable TV and/or Addressable Digital DOOH
Experience developing new advertising solutions or media products
Experience in business development and partnership building
Strong understanding of data-driven advertising and media strategy
Bilingual communication skills

Skills

Addressable Media
Addressable TV
Addressable Digital Out-of-Home (DOOH)
Programmatic buying
Data-driven advertising
Media strategy
Business development
Partnership building

Location

Tokyo

Work Type

Full-time
Permanent
Hybrid

Experience Level

5-7+ years

About the Company

WPP is the trusted growth partner for the world’s leading brands, uniting cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel. We help clients navigate change, capture opportunity and deliver transformational growth. WPP has global reach across 100+ markets with deep local expertise. WPP Media is WPP’s media investment group and the world’s leading media investment company, responsible for more than $60 billion in annual media investment. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (MMD), data (Choreograph) and investment solutions, WPP Media leverages global scale, expertise, and innovation to generate sustained value for clients.

Equal Opportunity

WPP is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.