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About the Role

Exa is seeking a Lifecycle Marketing Manager to build programs that convert new developer signups into activated users and engaged enterprise opportunities. This role involves managing two distinct lifecycle motions: self-serve developer activation and enterprise account nurturing through long buying cycles. The position also includes owning the lifecycle aspects of the webinar program and leveraging AI for efficiency and personalization. This is an AI-first role at an AI-first company.

Responsibilities

Own the developer journey from signup to first successful API call, early repeat usage, and activation or PQL thresholds.
Build product-triggered messaging, onboarding sequences, and interventions to recover stalled new users.
Partner with Product and Engineering on the broader onboarding experience while owning supporting lifecycle programs.
Own the long-cycle journeys for enterprise accounts.
Build education paths by persona, use case, and vertical.
Develop programs to engage the broader buying committee, support active evaluations, and reactivate dormant accounts or opportunities.
Own segmentation strategy across developers, product-qualified accounts, enterprise buyers, active evaluations, and dormant prospects.
Use product behavior, account context, and buying stage to determine the right message and next step.
Own send governance to prevent conflicting, repetitive, or irrelevant communication.
Set the quality bar for lifecycle copy, subject lines, cadence, personalization, and calls to action.
Ensure every message earns attention, especially for a developer audience.
Own audience strategy, promotion, segmentation, and follow-up for webinars and virtual programs.
Partner with PMM, DevRel, founders, and subject matter experts on webinar topics and speakers.
Ensure the right accounts register, attend, and move to appropriate next steps after events.
Own the lifecycle testing roadmap and performance reporting.
Build a disciplined backlog of experiments across activation, timing, segmentation, messaging, and re-engagement.
Design AI-powered workflows for drafting, personalization, audience research, journey QA, segmentation, and performance summaries.
Use AI to increase the quality and speed of work.

Requirements

5+ years in lifecycle, growth, email, or marketing automation at a B2B technology company.
Hands-on ownership of programs built and measured personally.
Experience building both a self-serve product-led motion and an enterprise nurture motion.
Deep craft in email, with the ability to explain the reasoning behind audience, subject line, length, cadence, and call to action.
Experience using product behavior and account signals to trigger and personalize lifecycle programs.
Credibility with a developer audience.
A track record of improving activation, engagement, pipeline progression, or reactivation through personally owned programs.
Experience supporting webinars or virtual programs through audience strategy, promotion, segmentation, and post-event conversion.
Experimentation discipline, including running tests, writing honest readouts, and changing programs based on results.
Analytics fluency, including building own reporting, investigating performance, and distinguishing lift from coincidence.
Working knowledge of deliverability fundamentals, consent, preference management, and list hygiene.
A proven AI builder mindset, with experience shipping automations and workflows using LLMs and other tools.

Skills

Lifecycle Marketing
Growth Marketing
Email Marketing
Marketing Automation
Self-serve motion building
Enterprise nurture motion building
Email copywriting
Product behavior analysis
Account signal analysis
Developer audience engagement
Webinar strategy
Experimentation
Analytics
Deliverability fundamentals
AI workflow design
AI-powered personalization
AI-powered segmentation
AI-powered reporting

Location

San Francisco HQ

Work Type

In-person

Experience Level

5+ years

Benefits

Premium medical, dental, and vision coverage
Monthly wellness benefit
Monthly commuter benefit
Reimbursement for eligible egg freezing and related medical expenses up to $15,000 lifetime maximum
16 weeks of fully paid parental leave for all new parents
Daily lunch and dinner served
Office stocked with snacks, coffee, and health supplements
Fresh bread from a local bakery every morning
Weekly milk tea deliveries
Monthly picnics
Parties to celebrate wins
Visa sponsorship

About the Company

Exa is building a search engine for the AI era, powering agents, Fortune 500s, and AI labs.
The company has raised $250M in Series C funding, led by a16z, with participation from Benchmark, Lightspeed, and YC, valuing Exa at $2.2 billion.
Exa's team consists of approximately 100 individuals from diverse backgrounds, including Harvard, MIT, Meta, and Google Research.
The company culture is described as high agency, low ego, focused on solving a significant problem.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, marital status, pregnancy or related conditions, criminal histories consistent with applicable law, or any other basis protected by applicable law.