Technical Product Marketing, Content at Exa | San Francisco, California | Rezi

Technical Product Marketing, Content at Exa

Technical Product Marketing, Content

Exa · San Francisco, California

4 days ago

Technical Product Marketing, Content

Exa · San Francisco, California

5 days ago
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About the Role

We build the search engine for AIs, so we should be the company that best understands how to get found by them. You own organic discovery, and the engine that drives it is a weekly cadence of technical content that engineers respect. You will read code, call APIs, run evals, and publish work with your name on it. Answer engine optimization is the strategy layer on top: structuring content so models cite it, covering the entities and questions that matter, and measuring whether we show up in the answers. This is an AI-first role at an AI-first company. Your research, drafting, and measurement loops should be built with AI, and you should be able to explain what you never let AI touch.

Responsibilities

  • Own the weekly technical content engine, including a steady publishing cadence of technical content for engineers with a heavy emphasis on video: tutorials, benchmarks, architecture deep dives, comparisons, and release commentary.
  • Own answer engine optimization, including how Exa appears in AI-generated answers: entity coverage, structured content, citation-worthy source material, and the measurement of citation share across major models and assistants.
  • Own the organic topic map: which questions and keywords we intend to win, the content architecture that supports them, and the internal linking and page strategy behind it.
  • Own the technical narrative for search, retrieval, and agents, including the substantive point of view: how retrieval quality is measured and why agents need different search types.
  • Own the measurement of organic discovery, including reporting that connects content to pipeline: organic sessions, signups, AI citation tracking, and which pieces influence deals.
  • Design the AI-first production pipeline that takes an idea to a published, technically accurate piece fast: research, drafting, code examples, fact-checking, and distribution.

Requirements

  • 4+ years writing technical content for developers at an API-first, infrastructure, or developer tools company.
  • A public portfolio you personally wrote.
  • Proven taste in production values for your content.
  • Real developer credibility. You read code, call APIs, run benchmarks, and can build a small demo to make a point.
  • A working thesis on answer engine optimization, backed by something you have tried and measured.
  • Working knowledge of technical SEO fundamentals and content analytics.
  • A proven AI builder mindset: you've shipped research and writing pipelines using LLMs, and you have judgment about what still requires human touch.

Skills

  • Video production
  • Technical content creation
  • Answer engine optimization
  • Search visibility
  • Topic architecture
  • Technical narrative
  • Measurement of organic discovery
  • AI-first production pipeline design
  • Writing code
  • Calling APIs
  • Running evals
  • Technical SEO fundamentals
  • Content analytics
  • AI building
  • LLM usage
  • Engineering
  • Data science
  • Quantitative fields
  • Publishing benchmarks
  • Handling criticism
  • Search
  • Retrieval
  • RAG
  • Agent frameworks
  • Multimedia range
  • Growing organic channels

Location

  • San Francisco HQ

Work Type

  • In-person

Experience Level

  • 4+ years

Education Level

  • Background in engineering, data science, or a quantitative field (Nice to Have)

Benefits

  • Premium medical, dental, and vision coverage
  • Monthly wellness benefit
  • Monthly commuter benefit
  • Reimbursement for eligible egg freezing and related medical expenses up to a $15,000 lifetime maximum
  • 16 weeks of fully paid parental leave for all new parents
  • Lunch and dinner served daily
  • Office stocked with snacks, coffee, and health supplements
  • Fresh bread from a local bakery every morning
  • Weekly milk tea deliveries
  • Monthly picnics
  • Parties to celebrate wins
  • Visa sponsorship

About the Company

  • Exa raised a $250M Series C to build the search engine for AIs, with a valuation of $2.2 billion.
  • Exa is building a search engine for the AI era, powering Agents, Fortune 500s and AI labs.
  • The team is ~100 people, largely SF-based, with backgrounds from Harvard, MIT, Meta, Google Research, ex-founders & dropouts.
  • The company is rapidly building the most intelligent search engine in history, characterized by high agency, low-ego, and a focus on solving a critical problem.

Equal Opportunity

  • All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, marital status, pregnancy or related conditions, criminal histories consistent with applicable law, or any other basis protected by applicable law.