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About the Role

The Marketing Manager, Endourology owns portfolio strategy and launch execution for the Endourology franchise in Japan. The immediate mandate is launch excellence: bringing a rich stone management pipeline to market over the coming years, starting with a flagship next-generation product where the goal is full conversion of the existing user base and significant share capture. Beyond individual launches, the role owns the multi-year portfolio roadmap, market development for new procedure categories, and value communication reflecting Japan's reimbursement environment. Equally important, this role carries an explicit mandate to raise the capability of the overall marketing function — codifying launch practices, mentoring colleagues, and setting the standard for strategic marketing across the team. The position works closely with sales leadership, key opinion leaders, market access, and global marketing, and operates with high executive visibility.

Responsibilities

Own the Endourology marketing plan and multi-year launch roadmap; define positioning, segmentation, targeting, and pricing input for each new product introduction
Lead end-to-end launch execution for the lead pipeline product, from pre-launch planning through post-launch acceleration
Design and drive account-level conversion programs (evaluation, trial, adoption) to migrate the existing user base to next-generation products and capture competitive share
Build market development programs for new procedure categories and technologies introduced by the pipeline
Establish and maintain relationships with leading urologists and endourologists; develop podium, conference, and peer-to-peer education strategies
Translate clinical evidence into credible, differentiated messaging for surgical audiences
Develop selling tools, training programs, objection-handling guides, and case support materials that measurably improve field execution
Partner with sales leadership on target account strategy and launch sequencing
Map reimbursement pathways for new technologies and develop value messaging reflecting Japan's hospital economics; partner with market access functions on launch readiness
Represent Japan market requirements and competitive dynamics to global marketing; shape global launch plans, localize assets, and provide forecast input
Codify launch playbooks and strategic marketing practices for reuse across the team
Mentor and develop marketing colleagues, raising the function's overall standard of strategic thinking and execution

Requirements

10+ years in medical device commercial roles, including 5+ years in downstream/product marketing with demonstrated launch leadership — multiple product launches owned from planning through post-launch
Urology, endoscopy, or surgical device experience strongly preferred; familiarity with stone management a plus
Business-level English (written and spoken) — this role shapes and negotiates with global marketing — and native-level Japanese
Bachelor's degree required; MBA or clinical background a plus
Experience with hybrid capital-plus-consumable business models (e.g., platform placement driving disposables pull-through)
Track record of mentoring or developing marketing talent

Skills

Launch excellence — proven, repeatable launch methodology: market preparation, positioning, KOL advocacy, field readiness, and post-launch acceleration
Portfolio & strategic marketing — able to sequence and resource multiple introductions over a multi-year horizon, not just execute single launches
Conversion & share-capture marketing — experience migrating an installed user base to a next-generation platform while defending against competitive response
Clinical credibility — engages surgeons as a knowledgeable counterpart; fluent in procedural workflow and clinical evidence
Market access literacy — working knowledge of Japan's reimbursement system and how it shapes new technology adoption
Global collaboration — advocates effectively for local market needs within a global organization; influences without authority
Leadership beyond reporting lines — raises the performance of peers and partners through mentorship, playbooks, and example

Location

Tokyo, Japan

Work Type

Full-time

Experience Level

10+ years
5+ years

Education Level

Bachelor's degree

About the Company

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.

Equal Opportunity

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.