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About the Role

You will build and own our brand's organic social presence in Australia from the ground up, across Instagram, TikTok, and YouTube. Your mission is to grow a community that trusts us, learns from us, and ultimately chooses us. You will develop and execute the organic social strategy, manage day-to-day presence, create platform-native content, engage with the community, and ensure all content reinforces the brand's supportive role in women's health. Success is defined by growing the brand's presence in Australia and building engaged, loyal communities that drive business outcomes like increased brand favourability, improved trust, educational impact, and meaningful website traffic.

Responsibilities

Drive Organic Social Growth in Australia: Develop and execute the organic social plan to grow brand awareness and establish our presence in the category.
Own the Organic Social Strategy: Develop and execute the organic social strategy for Instagram, TikTok and YouTube, determining content needs, posting schedules, and optimization for growth, engagement, and key metrics.
Create Platform-Native Content: Shoot and edit content for Instagram (feed, Stories, Reels) and TikTok that is native to each platform and drives performance.
Stay Chronically Online: Keep up-to-date with social platform trends, sounds, formats, and cultural moments and adapt them authentically for the brand.
Build Trust Through Education: Create content that educates the audience about women's health, products, and the category, making complex information accessible and trustworthy.
Manage Community Engagement: Respond to comments and DMs, engage authentically, and build genuine relationships with followers.
Drive Brand Favourability: Create content that is helpful, supportive, relatable, and aspirational.
Optimise for Traffic: Ensure organic social drives meaningful traffic to the site using strategic CTAs, link-in-bio optimization, and content that encourages action.
Collaborate with Content Creators: Work with the Production team, videographers, and creative team to brief shoots, identify content opportunities, and ensure content capture.
Track Performance & Iterate: Monitor organic social metrics and use insights to refine strategy.
Manage Social Calendar: Plan and schedule content in advance while remaining flexible for timely opportunities.
Collaborate Cross-Functionally: Work with Performance, Creative, and Editorial teams to ensure alignment with broader brand strategy.

Requirements

You know what's trending before it peaks.
You understand the cultural moments that matter.
You know how to translate internet culture into content that resonates with our audience authentically.
You are comfortable on camera, behind the camera, and editing on mobile or desktop.
You can spot trends, sounds, formats, and cultural moments early and adapt them for the brand authentically.
You can make complex information accessible, relatable, and trustworthy.
You are the voice of the brand in community engagement spaces.
You can use strategic CTAs, link-in-bio optimisation, and content that naturally drives people to learn more or take action.
You can brief shoots, identify content opportunities, and ensure we're capturing what will perform.
You can monitor organic social metrics (engagement, reach, follower growth, traffic, sentiment) and use insights to refine your strategy.
You can plan and schedule content in advance while staying flexible enough to jump on timely moments, trending topics, or reactive content opportunities.
You can ensure organic social is aligned with broader brand strategy and campaigns.

Skills

Organic Social Strategy
Content Creation
Community Management
Social Media Trends Analysis
Video Editing
On-Camera Presence
Performance Tracking
Social Media Calendar Management
Cross-functional Collaboration

Location

Australia

Work Type

Full-time

Experience Level

Early-career professionals

Benefits

Mentorship from leaders across Australia, the UK, Germany, and Japan
Collaboration with teams in the Philippines and South Africa
Exploration of new markets or international travel
Learning budgets
Conferences
Certifications
Peer shadowing
Global knowledge-sharing culture
Catered wellness talks
Exercise classes
Whoop membership
Free barista coffees
Funded social clubs
Quarterly rooftop parties
Parental leave
Miscarriage leave
Health support
Professional development support
Personal days
Employee Assistance Program

About the Company

Eucalyptus is on a mission to make good health last a lifetime, addressing the global obesity crisis by building better long-term care.
Eucalyptus is now part of Hims & Hers, a global leader in personalized health and wellness.
Eucalyptus is the company behind Juniper, a leading weight-management program that combines GLP-1 medication with personalized nutrition, movement support, and clinician-led care.
Eucalyptus is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.
The company's goal for the next three years is to support 1 million patients globally to live better for longer, expanding into new conditions, demographics, and geographies to build a preventive healthcare ecosystem.
Eucalyptus is on the path to becoming the world’s largest international digital healthcare company.
The company values individuals from all backgrounds, experiences, and perspectives.

Equal Opportunity

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.
When you apply, please let us know of any reasonable adjustments you may need during the interview process.
We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.