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About the Role
The Trade Marketing Executive is a critical link between Tourism New Zealand and the travel trade ecosystem, responsible for executing business development and B2B marketing communications strategies for Australia. The role aims to equip travel partners and advisors with the knowledge, tools, and motivation to promote New Zealand effectively, strengthening the brand and driving visitor growth.
Responsibilities
- Execution of Tourism New Zealand’s business development and B2B marketing communications strategies for Australia.
- Developing digital and content marketing campaigns.
- Building partnerships with the travel trade.
- Delivering impactful training and events.
- Hosting familiarisation trips and product development initiatives.
- Ensuring the delivery of impactful paid and owned campaigns that deliver results and benefit brand New Zealand.
Requirements
- Relevant tertiary degree in Marketing, Communications, Tourism or related discipline.
- Proven experience within business development and account management.
- Digital marketing experience (2+ years) with demonstrated understanding across the digital media mix, including social media, CRM database marketing, and working with external media agencies.
- Previous experience within the tourism industry is desirable.
- Website content management skills.
- A good understanding of B2B marketing.
- Event coordination experience.
- Presentation and stakeholder management skills.
- Project Management capabilities.
- Knowledge of New Zealand as a product and destination is beneficial.
- Must have the ability to travel domestically and internationally.
Skills
- Digital marketing
- Social media
- CRM database marketing
- Website content management
- B2B marketing
- Event coordination
- Presentation
- Stakeholder management
- Project Management
Location
- Sydney
Work Type
- Full-time
- Permanent
Experience Level
- 2+ years digital marketing experience
Education Level
- Relevant tertiary degree in Marketing, Communications, Tourism or related discipline
About the Company
- Tourism New Zealand is a leader in destination marketing.
- Our purpose is to enrich Aotearoa New Zealand, and all who visit.
- We promote New Zealand and attract visitors in a way that benefits the country.
- Our mahi (work) has real purpose, creating positive impact for New Zealand, its people, and visitors from around the world.
- When you join our diverse and high-performing global whānau, you’ll gain uniquely rewarding experiences, grow your career in tourism and gain international exposure, and be part of something truly special.
- You’ll join a team that values creativity, collaboration, and purpose.