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About the Role

This role is responsible for supporting communications strategies for cross-department media relations, experiential communications, and new media and emerging storytelling platforms. The role involves approximately 10% travel per year.

Responsibilities

• Serves as a media relations expert across all business communications functions, providing strategic counsel and identifying opportunities to elevate the league’s storytelling.
• Manages proactive and reactive media outreach supporting key announcements, events, and business initiatives.
• Cultivates and strengthens relationships with key reporters, editors, and producers across various outlets.
• Identifies emerging cultural and news trends and recommends proactive PR opportunities.
• Supports the transformation of the PR group’s digital newsroom, driving a more agile, digital-first approach.
• Collaborates with internal content and production teams to develop multimedia elements for PR outputs.
• Manages business communications announcements and promotions across @NBAPR on X and leads narrative amplification strategy across digital and creator ecosystems.
• Builds and executes PR strategies engaging non-traditional outlets and emerging platforms.
• Develops, maintains, and catalogues media relations materials across business areas.
• Manages PR plans, deliverables, and cross-functional coordination for tentpole events and large-scale communications initiatives.
• Leverages AI-enabled tools and workflows to enhance media targeting, campaign planning, content development, and performance analysis.
• Tracks and analyzes PR campaign performance, including media coverage reports, using data and AI-assisted analytics.
• Serves as the communications lead for all experiential PR opportunities.
• Identifies, develops, and champions new experiential storytelling opportunities and fan-facing activations.
• Develops media engagement plans tied to experiential storytelling moments, securing press coverage.
• Coordinates cross-functional planning with various groups to ensure cohesive execution and maximized visibility.
• Measures impact of experiential initiatives through earned and social media coverage, reach, and sentiment analysis.

Requirements

• 7+ years of agency, in-house communications or journalism experience.
• BA/BS required.

Skills

• Proven track record of proactive media relations success, including pitching, media relationship management and securing impactful coverage.
• Strong written communication skills with the ability to produce executive level messaging and high-quality content under tight deadlines.
• Experience developing multimedia assets for PR use, with familiarity in video and graphic production processes.
• Proficiency in Adobe Creative Cloud (InDesign, Photoshop and Acrobat) preferred.
• Highly collaborative mindset with the ability to work within a matrixed organization and influence partners across departments.
• Experience navigating and evaluating generative AI tools, AI search features, and summarization technologies.
• Understanding of how AI systems interpret, rank, and surface information while exercising strong human editorial judgment.
• Excellent project management skills with the ability to balance multiple priorities and work independently.
• Deep understanding of evolving media landscapes across traditional, digital and social platforms.
• High attention to detail, strong organizational capabilities and a solutions-oriented approach to problem solving.
• Ability to collaborate with supervisor to establish priorities and agree on execution plans.
• Ability to identify issues that impact ability to deliver on a goal and propose sound solutions.
• Ability to draft standalone deliverables that meet supervisor’s expressed standards.

Location

• Remote (one day per week)

Work Type

• Remote (one day per week)
• Onsite (New York and New Jersey offices require full vaccination)

Experience Level

• 7+ years

Education Level

• BA/BS required

Salary/Compensations

• $110,000-$120,000

Benefits

• Annual discretionary performance bonus
• Medical insurance
• Dental insurance
• Vision insurance
• Life/AD&D insurance
• Short- and long-term disability insurance
• Fertility and family-forming assistance
• Wellbeing allowance
• Educational assistance
• Mental health coaching/therapy
• Tax advantaged accounts (HSA, healthcare/dependent care FSAs)
• 401(k) retirement plan
• Vacation time
• Sick time
• Personal days

About the Company

• The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.
• The NBA is built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League.
• The NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.
• NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries.
• NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.
• The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.
• NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

Equal Opportunity

• We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
• The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.