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About the Role

Base is seeking a Growth Marketer to drive customer acquisition by planning, executing, and optimizing campaigns across offline and digital channels. This role requires strong creative instincts and analytical rigor to manage audience segmentation, vendor relationships, and testing frameworks.

Responsibilities

• Own customer acquisition targets across growth channels, with clear accountability for cost-per-acquisition, response rates, and downstream conversion.
• Build and manage acquisition campaigns across offline and digital channels, from creative development and audience targeting to vendor management and production.
• Design and run rigorous tests (formats, messaging, offers, targeting) and use results to continuously improve performance across channels.
• Collaborate closely with design to develop compelling campaign creative that stands out in every medium.
• Translate performance data into decisions: prioritizing what to double down on, what to fix, and what to shut down.
• Work cross-functionally with design, sales, and product to ensure direct mail and broader growth efforts align with market expansion plans.

Requirements

• Growth marketing experience, with hands-on ownership of acquisition campaigns across offline and/or digital channels in a consumer or consumer-adjacent business.
• Strong understanding of campaign operations: production workflows, vendor management, list sourcing and segmentation, A/B testing at scale.
• Creative instincts. You care about what the customer actually sees, not just the data behind it.
• Data fluency, with the ability to connect campaign performance to on-site behavior and CRM outcomes.
• Experience working cross-functionally with design, sales, and product, translating growth goals into clear execution.

Location

• in-person

Work Type

• full-time

About the Company

• Base is America’s next-generation power company, rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system.
• The Marketing team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.
• Our Values: First Principles Thinking, Operate at Base Pace, Give & Get Feedback, Everyone’s an Owner, Strong Opinions, Loosely Held, Committed to the Mission, Fun & Optimism Coexist with Grit.