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About the Role

Flair Airlines is seeking a Director, Agency Sales and Partnerships to lead the development and execution of the national travel trade strategy, focusing on expanding distribution through the travel agency channel and driving air-only revenue growth.

Responsibilities

• Develop and execute a national B2B sales strategy focused on driving air-only revenue growth through the travel trade channel.
• Drive adoption of Flair’s inventory through agency booking platforms such as Sirev.
• Identify, prioritize, and grow high-value agency partnerships and consortia relationships across Canada.
• Expand Flair’s presence in key origin markets, including Toronto (YYZ), Vancouver (YVR), Calgary (YYC), Edmonton (YEG), Montréal (YUL), and other priority gateways across Canada.
• Build and maintain strong relationships with travel agencies, host agencies, and consortia partners.
• Lead commercial negotiations with key partners, including commission structures, overrides, and other commercial terms.
• Increase agency engagement and share of wallet through targeted growth initiatives and disciplined relationship management.
• Design and implement competitive commission structures for air-only sales.
• Develop performance-based incentive programs that drive incremental sales and support revenue growth.
• Monitor program effectiveness and adjust structures based on return on investment, performance, and market response.
• Build, mentor, and lead a team of Sales Managers across Canada.
• Establish clear KPIs, sales targets, and accountability frameworks across the agency sales organization.
• Foster a performance-driven and entrepreneurial sales culture aligned with Flair’s low-cost business model.
• Collaborate with Revenue Management and Network Planning to align pricing, inventory, and promotional strategies within the agency channel.
• Ensure product accessibility, visibility, and usability across agency booking platforms and distribution channels.
• Monitor competitor activity, pricing trends, and distribution strategies to identify risks and opportunities.
• Provide regular sales forecasts, performance reporting, and strategic insights to executive leadership.
• Perform other duties and responsibilities as assigned.

Requirements

• Clear criminal record check and satisfactory employment references.
• Must be legally eligible to work in Canada without restriction.

Skills

• Strong leadership capability, with the ability to build, inspire, and lead high-performing sales teams.
• Strong commercial acumen and a deep understanding of airline economics, distribution strategy, and revenue drivers.
• Excellent relationship management skills, with the ability to influence, negotiate, and build credibility with internal and external stakeholders.
• Strategic mindset, with the ability to translate business priorities into actionable sales and partnership strategies.
• Results-oriented, with a strong focus on revenue growth, market expansion, and measurable commercial performance.
• Strong communication and presentation skills, with the ability to convey strategy, performance, and opportunities clearly to senior leadership and partners.

Location

• Toronto, ON

Work Type

• On-site

Experience Level

• Minimum of 10 years of progressive experience in airline, travel, or commercial sales leadership, with significant experience in distribution, agency sales, or partnership development.
• Demonstrated success leading national B2B sales strategies that drive revenue growth, market expansion, and stronger partner engagement.
• Proven experience building and managing strategic relationships with travel agencies, host agencies, consortia, and other trade distribution partners.
• Strong experience negotiating commercial agreements, including commission structures, overrides, and performance-based incentive programs.
• Significant experience working with travel agency distribution systems and booking platforms, including Sirev, Softvoyage, GDS, or similar tools.
• Experience leading high-performing sales teams and establishing clear accountability, performance measures, and revenue targets.
• Experience within a Canadian airline, travel, or tourism environment is strongly preferred.

Education Level

• Bachelor’s degree in Business, Commerce, Marketing, or a related discipline is preferred.

Salary/Compensations

• A salary that reflects your experience and contributions.

Benefits

• Competitive medical and dental coverage, disability insurance, life insurance, and an employee & family assistance program.
• A pension plan with employer-matched contributions.
• Unlimited Travel Perks – Enjoy free and discounted flights for you and your travel companions.

About the Company

• Flair Airlines is committed to making air travel affordable for everyone and is Canada’s most reliable airline, offering real value.
• The company is expanding its network, increasing flight frequencies, and introducing more services.
• Flair fosters a supportive, collaborative work environment filled with opportunities for growth, where leaders thrive, innovation flourishes, and every team member feels valued and empowered.

Equal Opportunity

• Flair is committed to building an inclusive, equal, and accessible workplace that welcomes diverse talent.
• Encourages candidates from all backgrounds to apply.
• Offers accommodation during the selection process.