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About the Role

The Digital Marketing Associate is responsible for managing and executing marketing and membership campaigns to maintain the theater’s brand and attract new audiences. This role manages all digital channels and ensures a consistent brand voice across platforms.

Responsibilities

• Assume a key role in the upcoming website redesign project, providing assets, participating in testing, and ensuring site meets accessibility, SEO, and analytics requirements.
• Manage the company’s website using the backend CMS, including building new pages and maintaining accurate information.
• Act as the primary contact with the website developer for larger scale updates.
• Manage the website update request form and make necessary changes promptly.
• Develop and maintain a weekly social media schedule aligned with the overall marketing calendar.
• Generate original social media content to drive marketing campaigns.
• Assist in producing in-house video content.
• Monitor daily press clips and generate content based on press mentions.
• Respond to inquiries via 2ST platforms.
• Partner with other departments to generate and deliver social media content.
• Be on-site to cover select performances and events for social media, requiring some night and weekend work.
• Create a monthly newsletter in collaboration with the marketing team.
• Assist with developing content strategy, key messaging, and drafting content copy for communications pieces.
• Create and deploy emails from other departments.
• Measure and report performance of all digital marketing campaigns against goals.
• Stay up to date with digital and social advertising practices and generate new ideas to engage audiences.
• Establish an internal email routing/review system for internal stakeholders and make necessary edits.
• Participate in creative discussions with outside advertising agencies and the press team.
• Perform other duties as assigned, including assisting with marketing events and some nights and weekend work.

Requirements

• At least 2 years of digital marketing experience, preferably in the performing arts.
• Passion for theater and knowledge of the NY theater scene.
• Strong written and oral communication skills, with the ability to work in teams and communicate a coherent vision while incorporating feedback.
• Robust knowledge of all social media platforms, current trends, and best practices.
• Ability to multi-task in a fast-paced and ever-changing environment under deadlines.
• Strong organizational skills and attention to detail.
• Strong computer skills, including working knowledge of Meta Business Suite for drafting, scheduling, and analyzing posts.
• Ability or interest in learning to edit and design in Adobe Creative Suite.
• Commitment to Equity, Diversity, & Inclusion; thrives in a diverse working environment.
• Working knowledge of email service providers (preferably Wordfly).

Skills

• Digital Marketing
• Website Management
• CMS
• SEO
• Analytics
• Social Media Management
• Content Creation
• Video Production
• Email Marketing
• Campaign Management
• Adobe Creative Suite
• Meta Business Suite
• Wordfly

Location

• New York, New York
• Remote Hybrid

Work Type

• Full-Time
• Regular
• Hybrid

Experience Level

• At least 2 years

Benefits

• Vacation
• Medical insurance
• Dental insurance
• Vision insurance
• Flexible Spending Accounts
• 401(k) retirement plan with employer contribution
• Life insurance
• Short-term disability coverage
• Long-term disability coverage

About the Company

• Second Stage creates and champions plays and musicals solely from contemporary writers.
• Over the past 47 years, they have developed and presented over 200 theatrical experiences.
• They are the only Broadway company exclusively devoted to contemporary American writers.
• Second Stage is dedicated to introducing the world to bold and diverse voices of American creativity.

Equal Opportunity

• Second Stage is dedicated to building an equitable and inclusive working environment that reflects a diversity of backgrounds and experiences.
• Individuals from populations underrepresented in the theater field are encouraged to apply.
• Second Stage is an Equal Opportunity Employer.
• All positions at Second Stage are filled without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, alienage, citizenship or immigration status, disability, pregnancy, genetic information, military or veteran status, marital or civil partnership/union status, familial status, caregiver status, domestic violence, sexual violence or stalking victim status, sexual and reproductive health decisions, arrest or conviction record to the extent required by applicable law, unemployment status, credit history, height or weight, or any other protected characteristic as established by applicable law.