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About the Role
We are looking for a Junior Creative Strategist to own the creative strategy across the US market, driving new customer acquisition on paid social. This role is for someone at the start of their creative strategy journey who understands social media creative and is eager to grow within a high-performance team.
Responsibilities
- Execute US creative strategy, developing concepts, hooks, and angles.
- Build the weekly roadmap of paid social testing.
- Work across the brief-to-analysis cycle to drive new customer acquisition.
- Create content, including scripting and filming UGC-style ads, building social assets in Canva, and editing raw footage.
- Own creator outreach end-to-end in the UK and US, managing relationships.
- Ideate and collaborate with US agency partners, bringing fresh concepts and supporting brief development.
- Translate US creative strategy into clear, inspiring briefs for the in-house team.
- Track and analyze creative performance across Meta, TikTok, and YouTube using metrics like CPA, CTR, CVR, and CPMs.
- Stay informed on US consumer trends, competitive creative, and platform changes to inform strategy.
Requirements
- 1 to 2 years of experience in a creative, marketing, or content role (exceptional candidates with less experience will be considered).
- A genuine understanding of creative strategy and its connection between audience insight and performance.
- Strong brief writing skills, producing clear, insightful, and useful briefs.
- Good copywriting ability for social media content.
- Knowledge of current social media trends on Meta, TikTok, and YouTube.
- Understanding of creative performance metrics and using data for decision-making.
- Organized and able to manage multiple briefs and markets simultaneously.
- Comfortable creating content, including scripting, using tools like Canva, and shooting/featuring in short-form video.
- Experience in a fast-paced environment.
- Willingness to think differently and push boundaries.
- Ability to set big goals and collaborate effectively.
Skills
- Creative Strategy
- Brief Writing
- Copywriting
- Content Creation
- Social Media Marketing
- Performance Analysis
- Canva
- Video Editing
- Creator Outreach
- Trend Analysis
Location
- US
Work Type
- Hybrid
- Remote
Experience Level
- Junior
Salary/Compensations
- $80,000-$90,000 per annum
Benefits
- Competitive salary
- Hybrid working (3 days in office, 2 days remote)
- 30 Paid Vacation Days PLUS Federal Holidays
- Free Huel
- 2 weeks a year to work remotely from anywhere
- 401K Plan
- Commuter Benefits
- Paid Volunteering Days
- Enhanced Family Leave
- Dog friendly office
- Monthly gym membership contribution
- Personal nutrition plan
- Free 1-on-1 therapy provided by BetterHelp
- Private Medical and Health insurance
- Free life insurance
- Paid Employee Referral Scheme
- Biannual events
About the Company
- Huel is a culture that thrives on high performance.
- Huel is focused on sustainable nutrition.
- Huel is a global company with a significant US market presence.
Equal Opportunity
- We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do.
- At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.
- We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life.
- Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
- We don’t just welcome diversity of thought…we go looking for it!