Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role will plan, develop, and evaluate marketing activities for NorthStar Bets, focusing on brand awareness, player acquisition, and user engagement.

Responsibilities

• Own promotions and campaigns end-to-end.
• Lead the development, planning, and execution of promotions and CRM campaigns.
• Test promotions.
• Support flawless execution of campaigns to build positive brand perceptions.
• Proactively bring forward creative and innovative marketing opportunities.
• Drive Player Value (PV) on NorthStar Gaming site & app.
• Analyze, monitor, and report on campaign and promotion performance.
• Measure and evaluate the performance of marketing activities against KPIs and targets.
• Manage monthly promotion budget, tracking and reporting on associated spend.
• Assist in reporting and creation of presentations on performance for stakeholders.
• Manage internal creative and production pipeline/workflow management system.
• Support the in-house & external creative agency.
• Maintain brand consistency (image, tone, manner) across all media channels.
• Leverage Brand Health Studies to monitor performance of tentpole campaigns.
• Research and synthesize consumer behavior insights to identify opportunities.
• Support research initiatives and associated execution plan.
• Collaborate cross-functionally with counterparts & stakeholders.
• Effectively collaborate across departments to maximize the impact of marketing campaigns.
• Manage relationships with key partners and stakeholders.
• Support the development and execution of brand sponsorships and partnership initiatives.
• Manage relationships with partnered content creators.
• Monitor key competitors to identify new trends and best practices.
• Remain current on market trends and industry activity through market research.

Requirements

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Working knowledge of digital marketing tools such as Google Analytics, Google Ads, Apple Ads, Meta, Monday.com.

Skills

• Project Management
• Excellent communication skills, both written and verbal
• Positive work ethic
• Team player
• Strong analytical skills and high attention to detail
• Creative Thinker
• Strong problem-solving skills
• Strategic brand management and marketing communications
• Experience with Digital marketing
• Financial & Business Management knowledge
• Knowledge of digital marketing or experience working in a consumer facing app
• Passionate about casino & sports entertainment, and betting

Experience Level

• 2 – 4 years experience in digital marketing or similar role

Education Level

• Bachelor’s degree in Business, Marketing, or related field

About the Company

• NorthStar Bets
• NorthStar Gaming