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About the Role

Haleon aims to drive Digital Commerce penetration ahead of other channels. The GBI market is pivotal in delivering the company’s promise, with a complex structure of digital channels including Pure Play, Omni, e-Pharmacy, Omni Pharmacy, and emerging channels. Digital Insights are fundamental to success in GBI and will form a core structure of category initiatives. This role supports Haleon’s DComm media approach to grow the eCommerce business.

Responsibilities

Deliver across key DComm media objectives.
Own DComm media performance across key KPIs for Paid Search (CPCs, SOV%) and lower funnel programmatic media (CPMs, NTB%) to support Haleon eCommerce business objectives.
Own budget, process, and planning, working with the DComm agency to understand sufficiency and collaborating with brand and trade teams to close gaps based on NS targets.
Manage the critical path, working with multi-functional teams to optimize campaigns considering sales and marketing needs.
Understand digital media processes and requirements at each stage, from brand alignment to channel alignment.
Manage the budget tracking process rigorously, aligning with agency, finance partners, and brand teams on investment targets and ROI.
Prepare internal and external presentations for key stakeholders.
Manage the digital media agency and maintain close alignment with retail agency teams.
Drive shopper activation by collaborating with shopper and sales teams for optimized grocery execution.
Create and share golden rules for all activation.
Manage capability across wider Haleon teams.
Share best practices and upskill relevant teams in GBI to drive digital engagement.

Requirements

Strong analytical skills and experience overseeing business reviews.
Strong communication skills and ability to lead an audience.
Passionate about insights and able to deliver compelling justifications and category-leading projects.
Demonstrate a sense of urgency, responsibility, and learning agility.

Skills

Paid Search
Programmatic Media
Budget Management
Process Management
Critical Path Management
Stakeholder Presentation
Agency Management
Shopper Activation
Digital Engagement
Analytical Skills
Communication Skills
Digital Commerce

Location

GBI Market

Work Type

Full-time

Experience Level

Not specified

Education Level

Not specified

About the Company

Haleon is a purpose-driven, world-class consumer company focused on everyday health.
Our trusted brands include Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
We combine deep human understanding with trusted science.
Our Win as One strategy places our purpose – to deliver better everyday health with humanity – at the heart of everything we do.
We foster an agile, performance-focused culture.

Equal Opportunity

Haleon is committed to mobilizing its purpose in a way that represents the diverse consumers and communities who rely on its brands.
We strive to create an inclusive culture where different backgrounds and views are valued and respected.
We aim for Haleon to be a place where all employees feel they truly belong.
Voluntary personal information may be collected during the application process to ensure regulatory and reporting obligations are met and to support the development of inclusion and belonging programs.
Personal information provided will be kept confidential, used only for legitimate business purposes, and will never be used in making employment decisions.
Reasonable adjustments or accommodations can be requested to assist with the application process, and all information provided will be treated in confidence.