Performance Marketing Lead at Hilbert's AI | San Francisco, CA | Rezi

Performance Marketing Lead at Hilbert's AI

Performance Marketing Lead

Hilbert's AI · San Francisco, CA

Yesterday

Performance Marketing Lead

Hilbert's AI · San Francisco, CA

2 days ago
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About the Role

Hilbert is a scalable, data science-first growth engine that gives B2C teams predictive clarity into user behavior, revenue drivers, and the actions that drive sustainable growth. Fully agentic by design, Hilbert shrinks months-long decision cycles to minutes.

Responsibilities

  • Own customer paid onboarding end to end: connect ad accounts, MMPs, GA4, and attribution stacks to Hilbert, and turn messy measurement configurations into clean, consistent signal.
  • Work directly with customers on their toughest paid media problems and own the outcome.
  • Drive Hilbert's channel activation layer: define and ship the use cases for sending Hilbert's model outputs back into Meta, Google, and other platforms as conversion events, value signals, and audiences.
  • Set paid media strategy for customer accounts: turning Hilbert's predictive outputs into concrete budget allocation and growth interventions.
  • Build Hilbert's internal performance marketing playbooks and systems.

Requirements

  • Genuinely accountable for paid performance, thinking across the entire paid ecosystem and close enough to the machinery to build with it.
  • Owned paid growth outcomes, not just campaign execution.
  • Made strategy and budget decisions while staying hands-on enough to understand the mechanics behind the results.
  • Managed integrated, multi-channel paid programs across Meta, Google, TikTok, Snapchat, and other major platforms simultaneously.
  • Deep understanding of modern measurement: MMPs, attribution modeling, SKAdNetwork, incrementally testing, and extracting reliable signals.
  • Technical enough to build, not just advise; implemented CAPI, offline conversion imports, server-side tracking, or MMP integrations.
  • Comfortable reading API documentation.
  • Understand why optimizing Meta on predicted LTV consistently outperforms optimizing on raw purchase events.
  • Fluent in GA4, platform-native analytics, and attribution tools.
  • Know how to combine multiple imperfect data sources into a coherent view of performance.
  • Inherited growth problems that weren't already solved and been responsible for turning them around.
  • Naturally approach growth through experimentation.
  • Let data reveal structure instead of forcing assumptions onto it.
  • Excited to work alongside AI systems while knowing where human judgment creates the greatest leverage.
  • Can explain failures with the same level of rigor as successes.
  • More interested in understanding why something happened than in making work look impressive.
  • Believe the industry's approach to performance marketing is fundamentally broken and want to help build what comes next.

Skills

  • Paid media
  • Meta
  • Google
  • TikTok
  • Snapchat
  • Pinterest
  • MMPs (AppsFlyer, Adjust, Branch)
  • GA4
  • Attribution modeling
  • SKAdNetwork
  • Incremental testing
  • CAPI
  • Offline conversion imports
  • Server-side tracking
  • API documentation
  • Experimentation
  • Data analysis

Location

  • San Francisco

Work Type

  • Hybrid

Experience Level

  • Commensurate with experience

Salary/Compensations

  • Competitive base and equity

About the Company

  • Hilbert is a scalable, data science-first growth engine that gives B2C teams predictive clarity into user behavior, revenue drivers, and the actions that drive sustainable growth.
  • From Fortune 10 enterprises to beloved brands like FreshDirect, Blank Street, and Levain Bakery, operators run their growth on Hilbert.
  • We're also co-building alongside leading AI companies.