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About the Role

This role is responsible for driving marketing performance by owning the execution and optimization of automated campaigns across email, lifecycle, and lead nurture programs. You'll play a key role in helping the marketing team scale by improving how we build, test, and refine automation workflows that support acquisition and engagement goals. This is an opportunity to bring both technical expertise and creative judgment to campaigns that directly impact business outcomes.

Responsibilities

Build, launch, and maintain automated marketing campaigns across email and lifecycle channels, ensuring accuracy and timely execution
Manage audience segmentation and targeting logic to improve relevance and engagement across campaigns
Monitor campaign performance and translate data into clear recommendations for optimization
Use AI tools to accelerate content development, audience analysis, and campaign testing, while applying editorial judgment to ensure quality and brand fit
Partner with content, design, and compliance teams to ensure campaigns meet brand standards and regulatory requirements
Troubleshoot and resolve issues within marketing automation platforms, escalating complex technical issues when needed
Document and maintain workflows and campaign processes to support consistency and repeatability across the team
Identify opportunities to improve automation processes and bring ideas forward for how the team can work more efficiently

Requirements

2+ years of experience in marketing automation or a related marketing field
Bachelor's degree or higher, or equivalent combination of education and experience
Experience using AI tools for content development, audience analysis, and campaign optimization
Understanding of brand and compliance implications of AI-generated content
Ability to take ownership of campaigns and proactively look for ways to improve performance and process
Sound judgment when applying new tools or approaches to ensure accuracy and quality
Effective collaboration skills across teams
Adaptability based on feedback and data
Detail-oriented with the ability to manage multiple campaigns and deadlines
Experience with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud (Nice to Have)
Familiarity with A/B testing and campaign performance analytics (Nice to Have)
Experience working in a regulated industry, such as financial services (Nice to Have)
Basic understanding of HTML/CSS for email template troubleshooting (Nice to Have)

Skills

Marketing automation
Email marketing
Lifecycle marketing
Lead nurturing
Audience segmentation
Campaign optimization
AI tools
Content development
Brand standards
Regulatory compliance
Marketing automation platforms
A/B testing
Campaign performance analytics
HTML/CSS

Location

San Francisco

Work Type

Hybrid

Experience Level

2+ years

Education Level

Bachelor's degree or higher

Salary/Compensations

109,000-128,000

Benefits

Medical, dental and vision plans for employees and their families
401(k) match
Health and wellness programs
Flexible time off policies for salaried employees
Up to 16 weeks paid parental leave

About the Company

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress.
Offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas.
Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community.
Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way.

Equal Opportunity

Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace.
We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics.
We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@happen.com.