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About the Role

The Field Marketing Manager, East will drive Wayground's regional go-to-market strategy by managing the event calendar, webinar programs, and channel partnerships to generate sales opportunities. This role operates within a regionally-focused go-to-market function that emphasizes localized execution to win K-12 business, mirroring the fragmented nature of K-12 purchasing decisions. You will collaborate with Sales Managers, District AE-led sales pods, the regional Enablement Manager, and the central brand team, reporting to the Lead, K-12 Marketing, East.

Responsibilities

Own the regional event calendar, including planning, producing, and executing presence at state conferences, ISTE, ESA gatherings, channel-partner events, and experimental events.
Curate and host regional events such as superintendent roundtables, district leader briefings, and regional benchmark sessions.
Drive event ROI measurement, including pipeline contribution, channel-partner relationship health, and sales follow-up on event-sourced leads.
Lead a regional webinar series, managing concept, programming, production, and distribution to convert district-level audiences into pipeline.
Translate centralized content into webinar formats suitable for district leaders, decision-makers, and procurement audiences.
Coordinate with Lifecycle Marketing on email distribution, segmentation, and nurture campaigns for the webinar funnel.
Build and maintain operational relationships with ESA networks, East-specific funding programs, regional CTE networks, state superintendent associations, and state technology leadership networks.
Run channel-partner co-marketing initiatives, including joint events, content, and campaigns.
Develop marketing programs that individual sales pods cannot execute alone, such as regional demand and ABM motions, state-level brand activations, and coordinated channel-partner pushes.
Collaborate on regional plays produced by the Storyteller team and equip sales pods to run regional campaigns.
Run field marketing programs to support District AEs across all pods in the region.
Measure and report on regionally sourced and influenced pipeline, event ROI, and cost per opportunity.
Own channel attribution within the region.
Report weekly on activation pipeline, event performance, and channel-partner relationship status.
Surface successful strategies to the centralized Storyteller team, Community Lead, and peer Enablement Manager to improve the system.

Requirements

5+ years in field marketing, channel marketing, regional marketing, or a comparable B2B GTM execution role.
Demonstrated track record producing and operating events at scale, with end-to-end ownership of state-level conferences, partner events, or comparable channel programs.
Strong cross-functional collaboration with sales, content, and partnership teams.
Comfortable as the marketing peer to a regional sales leader.
Data orientation with experience in channel attribution, pipeline measurement, and ROI analysis.
Excellent written and verbal communication skills.
NYC-region residence required.
Hands-on experience with marketing automation, webinar platforms, and event production tooling.
Ability to move quickly, take initiative, and adapt to shifting priorities.

Skills

Field marketing
Channel marketing
Regional marketing
B2B GTM execution
Event production
Cross-functional collaboration
Data analysis
Pipeline measurement
ROI analysis
Written communication
Verbal communication
Marketing automation
Webinar platforms
Event production tooling

Location

NYC-region

Work Type

Hybrid

Experience Level

5+ years

Salary/Compensations

$75,000–$85,000 base salary, plus variable compensation tied to performance.

Benefits

Healthcare coverage for you and your dependents
Competitive compensation
Flexible PTO
Additional health, financial, and professional development benefits

About the Company

Wayground is a global learning platform on a mission to motivate every learner by empowering every educator.
The platform is trusted in over 150+ countries by 75 million monthly active users, with 90% of U.S. schools using Wayground.
Wayground is a high-growth, profitable SaaS company backed by leading investors including Tiger Global, GSV, and Nexus Venture Partners.
The company is seeking individuals excited about education and international SaaS to build towards a mission they can be proud of.

Equal Opportunity

Wayground is an equal opportunity employer and believes diversity is key to its success.