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About the Role

The Implementation & Activation Coordinator is a critical foundational role responsible for supporting day-to-day work that delivers effective campaigns, ensuring best-in-class consistent implementation, optimization, and reporting. You will support tactical campaign execution, developing a deep understanding of media channels while ensuring all administrative, booking, and financial compliance tasks are executed with pristine accuracy.

Responsibilities

Understand client challenges, objectives, and tactical marketing initiatives.
Help build the agency's reputation for outstanding client service and develop professional relationships with junior client contacts.
Assist in booking, loading, optimizing, material instruction, and tracking of client media campaigns with attention to detail and in line with marketplace best practices.
Engage with external media partners to build knowledge of the media ecosystem, core media planning principles, and channel capabilities.
Engage with internal specialist divisions and WPP Media proprietary solution teams to understand their offerings and how they drive client growth.
Contribute fresh perspective, innovation, and creativity to the planning table, leveraging observations and insights from across the media market.
Support the creation of insightful post-analysis reports that accurately highlight campaign achievements and optimization learnings.
Ensure all internal financial and compliance processes are executed with 100% accuracy, taking responsibility for bookings, loadings, resolving account queries, and conducting monthly proforma checks.
Communicate openly with internal stakeholders on campaign delivery and reporting, contributing positively to team meetings and owning follow-up actions.

Requirements

Must be a collaborative team player who feels empowered to bring their authentic self to work.
Must have a keen, proactive interest in the media industry and be excited to work with market-leading partners and technologies.
Must be naturally inquisitive, demonstrating a strong desire to understand the 'why' behind campaigns.
Must have an eagle eye for accuracy, particularly when handling client budgets, booking platforms, and financial reporting.
Must be highly organized and able to prioritize tasks effectively.
Must approach logistical and campaign challenges with a positive, solution-oriented mindset.
Must possess strong written and verbal communication skills.
Must be motivated by performance, focusing on how day-to-day work supports overall client and campaign success.

Skills

Media channels
Administrative tasks
Booking
Financial compliance
Media ecosystem knowledge
Media planning principles
Channel capabilities
Proprietary solutions
Creative ideas
Post-campaign reporting
Financial accuracy
Internal communication
Teamwork
Attention to detail
Task prioritization
Problem-solving
Written communication
Verbal communication

Location

WPP Media

Work Type

Full-time

Experience Level

Entry-level

Benefits

Access to global WPP Media & WPP networks for professional growth and learning.
Variety of employee resource groups.
Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
EssenceMediacom is a new breed of media agency, grounded in analytics & insights and powered by data & technology.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.