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About the Role
New York City Ballet is seeking a Senior Manager, Social Media with strong writing and editing skills to join their fast-paced Marketing & Media department. This role is key in supporting marketing goals, shaping organic social strategy, and promoting the company's brand and activities.
Responsibilities
- Develop and execute an annual organic social strategy in coordination with the Director, Acquisition Marketing.
- Collaborate on an annual content calendar and the creation/roll-out of assets with the Senior Associate, Social Media.
- Natively capture photo and video social content, including rehearsal and performance footage.
- Continue established social series and develop new ones to increase engagement and attract followers.
- Partner with dancers, musicians, and creative areas to develop content.
- Monitor followers and interact as appropriate.
- Follow creative services team guidance on visual and design needs.
- Maintain a relationship with the digital agency of record to stay updated on digital behaviors and best practices.
- Monitor trends and track KPIs.
- Build and maintain subject matter knowledge of the organization, including history, artists, and programming.
- Develop storytelling across all platforms through quarterly cross-departmental content meetings.
- Ensure all materials meet high standards and comply with NYCB's style, branding, and messaging.
- Serve as department proofreader.
- Maintain an organized archive of work/assets.
- Assist with other department activities as needed.
Requirements
- Bachelor’s degree and a minimum of 5 years relevant brand/institutional social media experience.
- Strong writing, copyediting, and proofreading skills.
- Ability to compose in own voice and the brand's voice.
- Keen eye for design.
- Command of social analytics.
- Experience covering live events is a plus.
- Proven track record of successfully managing staff.
- Proficient in MS Office.
- Some experience with photo and video editing, InShot and Adobe Photoshop is a plus.
- Organized, detail-oriented, and deadline-driven.
- Reliable self-starter with the ability to work independently and cooperatively.
- Strong customer service skills for internal clients/stakeholders.
- Demonstrated interest in the arts/culture is a must; ballet is a plus, NYCB is a major plus.
- Ability and willingness to work occasional evenings and weekends.
Skills
- Social media strategy
- Content creation
- Photo and video capture
- Writing
- Copyediting
- Proofreading
- Social analytics
- MS Office proficiency
- Customer service
Location
- New York City
Work Type
- Full-time
- Salaried
- Office setting
- Studio setting
- Theater setting
Experience Level
- 5 years relevant brand/institutional social media experience
- Proven track record of successfully managing staff
Education Level
- Bachelor’s degree
About the Company
- New York City Ballet is one of the foremost dance companies in the world, founded in 1948 by George Balanchine and Lincoln Kirstein.
- The Company is known for its athletic and contemporary style and has made enduring contributions to dance.
- NYCB is committed to promoting creative excellence and nurturing new generations of dancers and choreographers.
- The School of American Ballet is the official training academy of New York City Ballet.
- NYCB pursues the highest levels of artistic excellence and innovation.
- The company is committed to creating and sustaining an organizational culture that values and reflects inclusion, equity, and access for all.
- NYCB is inspired by its founders' vision of an authentically American expression of ballet with a company reflecting the nation's cultural diversity.
Equal Opportunity
- New York City Ballet is proud to be an equal opportunity employer committed to equity and inclusion in all aspects of recruiting and employment.
- All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, religion, age, national origin, sex, sexual orientation, gender identity or expression, marital status, citizenship status, disability, pregnancy, creed, genetic predisposition or carrier status, military status or veteran status, status as a victim of domestic violence, unemployment status, familial status, sexual violence or stalking victim status, caregiver status, arrest or conviction record to extent required by applicable law, credit history or any other characteristic protected by law.
- We are deeply committed to creating and sustaining an organizational culture that values and reflects inclusion, equity, and access for all.
- In pursuit of their vision, we are committed to all by educating, developing, and supporting an organization that welcomes and amplifies the voices and lived experiences of everyone.