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About the Role
Serval is hiring a Product Marketing Manager to own how Serval shows up in the market, including product positioning, sales enablement, and translating the roadmap into compelling stories for buyers. This is a foundational role where you will set the messaging strategy, manage product launches, and equip the sales team for success.
Responsibilities
- Own positioning and messaging for Serval, including narrative, value propositions, and differentiation.
- Lead product launches from tiering to GTM plan to execution.
- Build the sales enablement layer with pitch decks, one-pagers, battle cards, demo narratives, and competitive intelligence.
- Become the expert on buyers (IT, security, and ops leaders) and translate insights into resonant messaging.
- Drive competitive intelligence, track the landscape, and build battle cards.
- Partner with demand gen and content on campaigns, webinars, and thought leadership.
- Support pricing and packaging work with market and win/loss insight.
- Create customer-facing proof such as case studies and ROI narratives.
Requirements
- 5+ years in product marketing, ideally in B2B SaaS sold to technical buyers (IT, security, DevOps, or infrastructure).
- Proven track record of owning positioning and launches end to end.
- Strong writing skills to articulate complex technical products clearly and compellingly.
- Deep comfort partnering with sales and building enablement that reps utilize.
- Analytical instincts to ground messaging in research, win/loss analysis, and data.
- Bias to action and comfort with ambiguity in an undefined category.
- Experience with ITSM, IT operations, identity/access, security, or AI/agent products is a plus.
Skills
- Product Marketing
- B2B SaaS
- Technical Buyers
- Positioning
- Messaging
- Product Launches
- Go-to-Market Strategy
- Sales Enablement
- Competitive Intelligence
- Content Creation
- Demand Generation
- Pricing and Packaging
- Customer Proof Creation
- Writing
- Analytical Skills
- Communication
Experience Level
- 5+ years
Benefits
- Impact: Be a key player in shaping the success of our product and company.
- Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
- Culture: Join a culture that values innovation, ownership, accountability, and fun.
About the Company
- Serval is an AI-native automation platform transforming how enterprises operate by building intelligent agents that understand and execute real-world workflows end-to-end.
- Our agents use natural language to create production-grade workflows, reasoning, taking action across systems, and improving with usage.
- The platform is used across IT, HR, Finance, Security, Legal, and Engineering.
- Our mission is to eliminate repetitive, manual work and provide leverage through intelligent automation, aiming to build the universal AI operations layer.
- Serval was founded in early 2024 and is backed by investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, and Elad Gil.
- Serval is trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex.