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About the Role
Horizon Media is seeking a candidate to create, implement, track, analyze, and optimize Paid Search campaigns. This role involves developing bidding strategies, generating performance reports, and assisting in planning initiatives. You will also lead reporting calls for clients, communicating key metrics and optimization opportunities.
Responsibilities
- Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.
- Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
- Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
- Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.
- Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.
Requirements
- A dot connector, able to marry strategic thought and tactical objectives.
- Eager to advance problem solving skills, with the ability to be solutions oriented.
- A self-starter, takes initiative.
- A strong writer and communicator.
- Able to actively seek out and implement feedback.
- A hyper detailed oriented individual.
- An independent worker with strong time management and organization skills.
- A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment.
- A strong team player, willing to roll up your sleeves.
- A business mature individual who exudes professionalism and respect.
- Committed to the success of your team.
- Eager to guide and manage team members, will lead by example.
- A supporter of and advocate for diversity, equity and inclusion.
Skills
- Paid Search campaigns
- Google AdWords
- Yahoo!
- Bing
- DS3
- Marin
- Kenshoo
- InsideVault
- Bidding strategies
- Keyword management
- Performance reports
- Excel skills
- Analytical skills
- Interpersonal skills
- Verbal communication skills
- Organizational skills
Location
- New York City
- Los Angeles
- Toronto
Work Type
- Hybrid
Experience Level
- 6 months to 1+ years’ directly related Search Engine Marketing experience.
Salary/Compensations
- $66,300.00 - $85,000.00
Benefits
- Discretionary bonus
- Health insurance coverage
- Life and disability insurance
- Retirement savings plans
- Company paid holidays
- Unlimited paid time off (PTO)
- Mental health and wellness resources
- Pet insurance
- Childcare resources
- Identity theft insurance
- Fertility assistance programs
- Fitness reimbursement
About the Company
- Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms.
- Headquartered in New York City, with offices in Los Angeles and Toronto.
- A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.
- Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal.
- Together we are building a place of belonging.
- At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered.
- We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
- Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Equal Opportunity
- Horizon Media is proud to be an equal opportunity workplace.
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.