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About the Role

The District Performance Manager (DPM) drives measurable sales and operational performance across the New York State district in partnership with the District Sales Manager (DSM). This role focuses on improving district results through structured coaching, KPI management, operational execution, compliance oversight, and accountability systems. The DPM also serves as an operational subject matter expert, ensuring consistency and compliance in inventory, POS, payment handling, and CRM utilization. The role elevates total revenue, NSNU, close percentage, demo ticket average, new sales representative ramp speed, and operational compliance.

Responsibilities

Analyze weekly performance reports across all district stores in partnership with the DSM.
Identify trends in Revenue, NSNU, Close %, New Up Close %, and Demo Ticket Average.
Diagnose underperformance and implement targeted action plans.
Track and report measurable improvement progress.
Ensure KPI reporting aligns with CRM and POS data integrity standards.
Audit and reinforce inventory processes and controls.
Ensure proper use and compliance with the ERPLY point-of-sale system.
Reinforce proper payment procedures, financing documentation, and cash handling compliance.
Ensure accurate and consistent use of Salesforce, including lead management, opportunity tracking, pipeline accuracy, and documentation.
Conduct periodic operational audits during store visits and partner with Store Managers to correct deficiencies.
Support operational training initiatives for new systems, procedures, or compliance requirements.
Complete monthly store QAR audits for compliance standards and execution.
Work alongside sales representatives in live consultations.
Audit demos using standardized scorecards.
Provide immediate feedback on value building, financing presentation, and bundle execution.
Model effective closing behaviors.
Improve accessory attachment and financing presentation rates.
Ensure demo flow aligns with company pricing and operational standards.
Develop structured onboarding plans for new hires.
Conduct one-on-one coaching sessions to accelerate skill development.
Monitor early-stage KPI performance (Close %, NSNU, Demo Ticket).
Reduce time-to-productivity across the district.
Ensure new hires are trained on operational systems (ERPLY, Salesforce, inventory, payment compliance) and sales execution.
Collaborate with Store Managers to build weekly performance action plans.
Assist in developing Performance Improvement Plans (PIPs).
Coach managers on running daily huddles, KPI tracking, operational reviews, and accountability conversations.
Reinforce consistent demo flow, pricing presentation, and systems compliance.
Hold managers accountable for revenue performance and operational discipline.
Partner with the DSM to lead district training calls and performance meetings.
Conduct structured in-store workshops focused on execution and operational gaps.
Support hiring initiatives and participate in recruiting events.
Share best practices across stores to drive uniformity in sales execution and operational processes.

Requirements

Maintain a home base store with required presence as needed.
Travel multiple days per week within the district to assigned locations.
Conduct live demo audits, KPI reviews, and operational compliance checks during store visits.
Conduct new hire training as requested by the DSM.
Provide weekly performance and operational updates to the DSM summarizing progress, gaps, compliance issues, and action plans.
5+ years of high-ticket retail sales leadership experience.
Demonstrated operational leadership experience in a multi-unit retail environment.
Deep understanding of retail inventory controls, POS systems, and payment compliance.
Experience working within CRM platforms such as Salesforce.
Proven ability to improve measurable sales metrics.
Strong understanding of KPI analysis and performance coaching.
Comfortable providing direct, constructive feedback.
Organized, structured, and process oriented.
Willing and able to travel regularly within MA/NH.

Skills

Sales Coaching
KPI Management
Operational Execution
Compliance Oversight
Accountability Systems
Inventory Processes
POS Execution
Payment Handling
CRM Utilization
Salesforce
ERPLY
Performance Analysis
Action Planning
Data Integrity
Shrink Prevention
Transaction Accuracy
Product Configuration
Discount Application
Reporting Integrity
Financing Documentation
Cash Handling
Lead Management
Opportunity Tracking
Pipeline Accuracy
Activity Logging
Demo Auditing
Value Building
Financing Presentation
Bundle Execution
Accessory Attachment
Onboarding Plans
Skill Development
Time-to-Productivity
Manager Coaching
Performance Improvement Plans (PIPs)
Daily Huddles
Operational Reviews
Accountability Conversations
Training Calls
Performance Meetings
In-store Workshops
Best Practice Sharing

Location

New York State district
MA/NH

Work Type

Travel
Home base store

Experience Level

5+ years of high-ticket retail sales leadership experience
Demonstrated operational leadership experience in a multi-unit retail environment

About the Company

The District Performance Manager reports directly to the District Sales Manager.
This role operates in close collaboration with the Director of Sales to ensure alignment between district execution, broader sales strategy, and company performance initiatives.
The District Performance Manager works in direct partnership with the District Sales Manager.
The DSM maintains overall district leadership and strategic direction.
The DPM focuses on execution, coaching, operational discipline, and measurable performance improvement at the store and representative level, while maintaining close alignment with the Director of Sales to ensure district-level consistency with company strategy.