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About the Role

The Performance Marketing Manager will shape and execute performance marketing strategies to influence how people discover and engage with ed-tech services. This role directly supports client acquisition and revenue goals by testing new platforms, analyzing performance, and staying current with the digital landscape. You will help build a high-velocity, data-driven engine for client acquisition, activation, and engagement.

Responsibilities

Support and execute direct-to-consumer growth strategy across channels like Google Ads, Meta, and TikTok Ads, managing campaigns end-to-end.
Test and evaluate new growth channels and tactics.
Optimize campaigns, audiences, and creative strategy to improve ROAS.
Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance.
Develop forecasting models and assist with performance reporting across marketing funnels.
Partner with the data team to support attribution modeling and channel evaluation.
Work with other marketing channel owners to share insights and consumer behavior trends.
Contribute to full-funnel KPI planning, tracking, and reporting.
Analyze marketing performance metrics to guide budget allocation and optimization decisions.
Support CRO initiatives and optimize client touchpoints to increase ROI.
Build collaborative relationships with student success, marketing, and sales teams.
Contribute to a culture of experimentation, learning, and rapid iteration.
Provide input to help the Marketing team hit revenue goals while maintaining brand and customer-first mindset.
Stay informed on industry trends, competitive benchmarks, and best practices in performance marketing.
Potentially mentor or guide junior team members as the team grows.

Requirements

3+ years of experience in performance marketing or paid media roles with a strong track record of contributing to measurable results.
Solid understanding of paid search and paid social, with familiarity across additional digital channels and their best practices.
Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.).
Strong analytical skills and comfort making data-driven decisions tied to CAC and ROAS goals.
Familiarity with marketing automation and attribution tools.
Experience with web analytics tools (e.g., Google Analytics) and comfort extracting and interpreting data.
Strong organizational and project management skills, with the ability to manage multiple campaigns at once.
Clear and effective communication skills, including the ability to present insights simply.
Experience with marketing automation platforms and CRM systems is a plus.
Basic SQL/Python knowledge is a bonus, but not required.

Skills

Performance Marketing
Paid Media
Google Ads
Meta Ads
TikTok Ads
Paid Search
Paid Social
Digital Channels
Campaign Management
A/B Testing
Cohort Analysis
Customer Segmentation
Forecasting
Performance Reporting
Attribution Modeling
Channel Evaluation
KPI Planning
Data Analysis
Conversion Rate Optimization (CRO)
Marketing Automation
Web Analytics
Google Analytics
SQL
Python
Project Management
Communication

Location

NYC (Gramercy) office

Work Type

In-person
Full-time

Experience Level

3+ years

Salary/Compensations

OTE $140,000-$150,000

Benefits

Health, dental, and vision insurance, base plans 100% employer paid
Flexible paid time off (PTO) and paid holidays
401(k) with company match

About the Company

Inspira Education Group is one of the fastest-growing edtech startups in the US, democratizing access to high-quality coaching.
We are the world’s leading network of top admissions coaches in medical, legal, business, and college studies.
We build software and services to disrupt long-entrenched application processes.
We provide an equal platform for candidates from diverse backgrounds worldwide.
We are backed by leading venture capital firms and investors including Zeev Ventures, Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub).

Equal Opportunity

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.