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About the Role

Book of the Month is seeking an ambitious Manager, Retention & Lifecycle Marketing to reduce churn by managing, designing, and implementing programs and features that improve member experience, engagement, and retention. The ideal candidate possesses both analytical and strategic capabilities, with a hands-on approach to execution.

Responsibilities

• Support retention initiatives by analyzing past and current programs and strategizing new tests, with a focus on newer members.
• Develop and maintain detailed project plans for churn reduction initiatives.
• Create reports for lifetime value, churn, and other key metrics to inform business decisions.
• Coordinate campaigns to re-activate canceled members across various channels (email, site, app, etc.).
• Compile and share member insights from surveys, social listening, and customer service to generate actionable learnings.
• Collaborate with cross-functional teams to optimize the member experience across channels like the monthly box and the site/app.
• Manage the email calendar for existing and canceled members to engage the right audience at the right time.

Requirements

• 5+ years of experience in retention marketing, CRM, or loyalty marketing at a DTC brand, ideally a subscription service.
• Strong analytical skills with experience in retention or lifetime value.
• Deep understanding of the customer lifecycle and associated platforms.
• Ability to thrive in a fast-paced, iterative environment.
• Strong organizational and problem-solving skills with keen attention to detail.
• Experience managing and mentoring junior employees.
• A love of reading and contemporary fiction.
• Current or past experience as a member of BOTM is a strong plus.

Skills

• Retention Marketing
• CRM
• Loyalty Marketing
• Analytical Skills
• Lifetime Value Analysis
• Customer Lifecycle Management
• Project Planning
• Reporting
• Campaign Coordination
• Member Insights Analysis
• Email Marketing
• Mentoring

Experience Level

• 5+ years

Salary/Compensations

• $100,000 - $140,000

About the Company

• Book of the Month is a company focused on reducing churn and improving member engagement.