About the Role
Blacksmith is seeking an in-house Brand Designer to own and evolve the company's brand identity, which is currently focused on building a brand that developers love. The role involves translating complex technical concepts into engaging visuals and building a flexible visual system that scales with the company's multiple product lines.
Responsibilities
- Own how Blacksmith looks and sounds across every surface: website, social, events, decks, swag and more.
- Translate genuinely complex technical concepts into visuals that engage and build credibility with engineers.
- Build a flexible visual system that holds up across multiple product lines and scales as we ship more, rather than a static brand guideline that goes stale in a quarter.
- Work directly with the founders and with engineering on launch narratives, from the shape of the story down to the assets that carry it on Hacker News, X, and the blog.
- Ship fast and iterate in public; treat the brand as something that evolves alongside the product.
- Raise the bar on craft across the team, ensure we maintain quality whilst we move at speed.
Requirements
- You're maniacal about polish and know what earns trust with a developer audience.
- Instinct and taste are critical here.
- Evidence you've built or meaningfully evolved a brand for a technical product, not just executed against someone else's system.
- The ability to articulate why a design decision is right and bring engineers and founders along with it.
- Comfort with ambiguity.
- You love to prototype, you want multiple options for every design choice and you're an expert at leveraging agentic tools to expedite this process.
Skills
- Brand design
- Visual system design
- Typography
- Layout
- Prototyping
- Agentic tools
Location
- Remote
Work Type
- Full-time
Experience Level
- 5+ years in brand design role
Salary/Compensations
- Competitive base + equity
Benefits
- Medical, Vision, and Dental insurance
- 401k match
- Unlimited PTO
- Annual offsite
- Early-exercise stock options
- 12 weeks fully paid parental leave (US)
About the Company
- Blacksmith started by building infrastructure to run CI workloads really fast, with their first product helping companies run GitHub Actions substantially faster and cheaper by owning and operating their own global fleet of bare-metal machines.
- They orchestrate tens of millions of Firecracker VMs each week, running CI for 5,000+ companies and hitting ~$50M in ARR in 2.5 years.
- The company operates thousands of bare-metal machines across multiple regions, regularly schedules 100k+ vCPUs concurrently, and runs a petabyte-scale Ceph cluster.
- Blacksmith has raised $58.5M from Seed to Series B, led by Google Ventures (GV) & Peak XV Partners.
- The founding team has deep systems and scaling experience, including building search/ads infrastructure at Faire, and operating large distributed systems at Cockroach Labs.
- The GTM is led by Jon Boyer, formerly Head of Sales at Zapier.
- They are extending their CI infrastructure into a broader platform: running agent sandboxes at scale and building their own background coding agent on top of it.
- They have obsessed over brand since day one, and have been laser focused on building a brand that developers love, evident on their website, product interfaces, and content.
