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About the Role

The Head Engagement & Services Marketing for the Individual Business defines and leads Guardian's engagement strategy across the customer and financial professional lifecycle. This role drives strategies, capabilities, and transformation initiatives to strengthen relationships, improve customer experiences, increase retention, and accelerate business growth. The position serves as the marketing leader for enterprise segmentation, lifecycle marketing, customer journey optimization, underwriting transformation, and cross-functional initiatives.

Responsibilities

Define and lead the enterprise engagement strategy across customer, advisor, and employer audiences, ensuring a connected and consistent experience across all business lines.
Own enterprise segmentation, targeting, and personalization strategies that drive growth, retention, and customer value.
Lead lifecycle marketing and customer journey optimization efforts across acquisition, onboarding, servicing, retention, expansion, and advocacy.
Represent Marketing in enterprise transformation initiatives, including underwriting modernization, digital enablement, servicing transformation, and customer experience innovation.
Partner with Product, Distribution, Operations, Technology, Data & Analytics, Consumer Advocacy, and Enterprise Transformation teams to create integrated engagement strategies and scalable solutions.
Establish engagement frameworks, governance, and measurement standards that improve customer outcomes and business performance.
Leverage customer insights, behavioral data, advisor feedback, and emerging technologies to inform strategy, accelerate innovation, and modernize engagement capabilities.
Build and lead a high-performing team while fostering a culture of collaboration, accountability, and continuous improvement.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
At least 10 years of experience in marketing, with a focus on customer engagement and service marketing within the financial services or insurance industry.
Experience in loyalty, life cycle and segmentation marketing.
Excellent communication and interpersonal skills, with the ability to collaborate across all levels of the organization.
Strong knowledge of digital marketing and email systems, marketing technology and analytical tools.
Creative and strategic thinker with the ability to work through unstructured problems and develop clear action plans and priorities.
Data-driven marketer with expertise in leveraging data to make decisions, drive prioritization and demonstrate impact.
Strong presentation skills; effective communicator at all levels of organizations.
High energy, self-starter, team-oriented, innovative and entrepreneurial spirit.
Service and customer-first orientation is a must.
Must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.

Skills

Customer engagement
Service marketing
Financial services marketing
Insurance marketing
Loyalty marketing
Lifecycle marketing
Segmentation marketing
Digital marketing
Email systems
Marketing technology
Analytical tools
Data analysis
Presentation skills
Collaboration

Location

Hudson Yards NY
Pittsfield MA

Work Type

Hybrid

Experience Level

10+ years of marketing experience

Education Level

Bachelor's degree in Marketing, Business Administration, or related field
Master's degree preferred

Salary/Compensations

$132,420.00 - $217,545.00

Benefits

Support and flexibility to achieve professional and personal goals
Skill-building opportunities
Leadership development opportunities
Philanthropic opportunities
Contemporary, supportive, flexible, and inclusive benefits and resources
Contemporary benefits and resources

About the Company

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
Explore our company benefits at www.guardianlife.com/careers/corporate/benefits.
Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MyHR@glic.com.
Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B).
As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening.
This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at https://www.guardianlife.com/careers).
At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues.
Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process.
If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to MyHR@glic.com, making sure to provide your name and job requisition identification number.
Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via MyHR@glic.com.
Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here.