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About the Role

The Engagement Marketing Manager supports the execution of customer engagement, service marketing, and lifecycle marketing initiatives for the Individual Business. This role is responsible for activating customer-focused marketing programs, campaigns, communications, and engagement efforts that strengthen customer relationships, improve service experiences, and drive business outcomes. The ideal candidate is a highly organized, data-driven marketer with strong executional skills, a customer-first mindset, and the ability to manage multiple initiatives simultaneously.

Responsibilities

Execute customer engagement, service marketing, and lifecycle marketing programs aligned to enterprise marketing priorities.
Support the activation of customer journey initiatives, retention programs, loyalty efforts, and service communications across channels.
Partner with the Head of Engagement & Services Marketing to operationalize engagement strategies and annual marketing plans.
Coordinate cross-functional marketing initiatives with Product, Sales, Digital, Operations, Communications, Compliance, and Customer Experience teams.
Develop and manage customer-facing communications including email campaigns, digital content, educational resources, service materials, and promotional assets.
Support audience segmentation, targeting, and personalization efforts to improve customer relevance and engagement.
Leverage customer insights, VOC data, market research, and performance analytics to optimize campaign effectiveness.
Manage campaign execution timelines, workback schedules, approvals, and stakeholder communications.
Monitor and report on campaign performance, engagement metrics, and business outcomes; recommend optimization opportunities.
Ensure all marketing activities adhere to regulatory, brand, compliance, and governance requirements.
Identify process improvements that enhance marketing efficiency, scalability, and customer experience.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.
5-8 years of marketing experience, preferably in financial services, insurance, wealth management, or related industries.
Experience executing customer engagement, retention, loyalty, lifecycle, or service marketing programs.
Strong project management skills with the ability to manage multiple priorities and stakeholders.
Working knowledge of marketing automation, CRM, email marketing, digital channels, and analytics platforms.
Data-driven mindset with experience analyzing results and recommending optimizations.
Strong communication and collaboration skills across cross-functional teams.
Customer-centric orientation with a passion for improving customer experiences.
Must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.

Location

Hudson Yards New York
Bethlehem PA
Pittsfield, MA

Work Type

Hybrid

Experience Level

5-8 years

Education Level

Bachelor's degree

Salary/Compensations

$103,450.00 - $169,960.00

Benefits

Support and flexibility to achieve professional and personal goals.
Skill-building opportunities.
Leadership development opportunities.
Philanthropic opportunities.
Contemporary, supportive, flexible, and inclusive benefits and resources.
Contemporary, supportive, flexible, and inclusive benefits and resources.

About the Company

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
Explore our company benefits at www.guardianlife.com/careers/corporate/benefits.
Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MyHR@glic.com.
Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B).
As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening.
This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at https://www.guardianlife.com/careers).
At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues.
Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process.
If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to MyHR@glic.com, making sure to provide your name and job requisition identification number.
Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via MyHR@glic.com.
Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here.
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.