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About the Role

Drive Business Performance by using data to create personalized and connected experiences that deliver transformative business outcomes. Ensure clients meet quantifiable business goals consistently across all digital platforms, from content strategy to media channel optimization and eCommerce visibility.

Responsibilities

• Develop paid social strategies aligned with client or brand objectives.
• Recommend platform mix, targeting approaches, audience segmentation, and budget allocation.
• Participate in integrated planning with media, creative, and analytics teams.
• Build and launch paid social campaigns across major platforms.
• Set up tracking using pixels, UTMs, and platform conversion APIs.
• Ensure proper pacing and delivery of budget and impressions.
• Monitor daily campaign performance and optimize toward KPIs.
• Test creative variations, audiences, bidding strategies, and placements.
• Identify trends, insights, and opportunities to improve results and efficiency.
• Prepare weekly, monthly, and end-of-campaign reports.
• Translate complex data into clear insights and actionable recommendations.
• Present results to internal teams and/or clients.
• Work with creative teams on briefing, reviewing, and testing social assets.
• Coordinate with analytics or tech teams on tagging, tracking, and data flows.
• Manage deadlines, deliverables, and platform requirements.

Requirements

• 1–3 years of experience in paid social media buying or digital media.
• Retail DTC (Direct-to-Consumer) client and US market experience is a plus.
• Proficiency with analytics tools (e.g., Adobe analytics, Google Analytics, or other web analytics platforms).
• Experience with pixels, conversion APIs, and event tracking.
• Ability to analyze data and communicate insights clearly.
• Strong attention to detail, organization, and time management.

Skills

• Paid social media buying
• Digital media
• Meta Ads Manager
• TikTok Ads
• LinkedIn Campaign Manager
• Adobe analytics
• Google Analytics
• Web analytics platforms
• Pixels
• Conversion APIs
• Event tracking

Location

• Toronto

Work Type

• Full time
• Permanent

Experience Level

• 1-3 years

Salary/Compensations

• $50k-$57k

Benefits

• Medical
• Dental
• RRSP
• Paid time off

About the Company

• Dentsu Media's mission is to Drive Business Performance.
• We use data to create personalized and connected experiences that deliver transformative business outcomes.
• We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
• We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
• We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

Equal Opportunity

• If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.