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About the Role

Synchrony is building a Performance Media and Creative Agency focused on driving results for retail and payments partners while delivering leading customer experiences. The Paid Media Team aims for growth through data-driven decisions and meaningful customer interactions. This role serves as a hands-on SEM strategist and analyst, supporting business partners by executing and optimizing campaigns.

Responsibilities

• Own and assist paid search campaign planning, budget forecasting, campaign development, execution, optimization, and reporting.
• Conduct keyword research and analysis, develop ad copy, manage bid strategies, and allocate budgets.
• Monitor daily campaign performance and optimize based on KPIs and demand opportunities.
• Analyze campaign performance to identify trends, drivers, and recommend actionable insights.
• Develop and document an ongoing testing plan to improve campaign performance.
• Document campaign learnings and develop case studies for sharing with the search team and DG teams.
• Understand the technical build of paid search tactics (e.g., PMAX, Demand Gen, MSAN, Multiple Media Ads) and AI-driven formats (e.g., AI Max, As in AI Mode).
• Be conversant in all campaign settings and QA processes for flawless execution.
• Utilize tCPA and tROAS bid strategies and leverage both 1st and 3rd party audience data.
• Collaborate with analytics and Ad Ops on measurement, tagging, and reporting.
• Partner with programmatic, paid social, media strategy, and account teams on cross-channel planning, deliverables, budget allocation, and integrated performance reporting.
• Perform other assigned duties and special ad hoc projects.
• Stay current on evolving search automation, AI-driven campaign tools, and platform best practices.

Requirements

• Bachelor’s Degree or high school diploma/GED with 5+ years of marketing experience, including managing paid search campaigns.
• 2+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting.
• Experience in paid search keyword research, ad copy development, bid strategy, and daily optimization tactics.
• Experience with Google Marketing Platform (SA360 required, GA4/CM/DV360 preferred).
• Demonstrated strength in analytical skills and thinking; proficient in Excel and PPT.
• Ability and flexibility to travel for business as required.
• Must be 18 years or older.
• Must have a high school diploma or equivalent.
• Must be willing to take a drug test, submit to a background investigation, and submit fingerprints.
• Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• Legal authorization to work in the U.S. is required.
• Will not sponsor individuals for employment visas, now or in the future.

Skills

• Paid search campaign management
• Keyword research and analysis
• Ad copy development
• Bid strategy management
• Budget allocation
• Performance monitoring and optimization
• Data analysis and insights generation
• Testing plan development
• Google Marketing Platform (SA360, GA4, CM, DV360)
• Excel proficiency
• PowerPoint proficiency
• Cross-channel campaign planning
• Measurement and tagging strategy
• Search automation tools
• AI-driven campaign tools
• Platform best practices
• Project management
• Communication skills
• Detail orientation
• Organization

Location

• Near one of our Hubs (virtual or physical)

Work Type

• Hybrid
• Remote
• Onsite

Experience Level

• 2+ years of hands-on paid search campaign management
• 5+ years of marketing experience (if no Bachelor's Degree)

Education Level

• Bachelor's Degree or High School Diploma/GED

Salary/Compensations

• 60,000.00 - 112,000.00 USD Annual
• Eligible for an annual bonus based on individual and company performance.
• Salaries are adjusted according to market in CA, NY Metro and Seattle.

Benefits

• Option to work from home near one of our Hubs or come into one of our offices.
• In-person engagement activities such as regular business or team meetings, training and culture events required at nearest Hub (virtual or physical).

About the Company

• Synchrony is committed to driving results with retail and payments partners while delivering leading customer experiences.
• We foster an inclusive culture where individual skills, experience, and voice are valued.
• We are building a future where everyone can belong, connect, and turn ideals into action.
• More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs).

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities.
• All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.