About the Role
Proner & Proner, a personal injury law firm in Midtown Manhattan, seeks a candidate to manage its Spanish-language brand, Abogados de Confianza. This role involves creating content for social media and live streams, as well as handling client intake. The ideal candidate will be a native or fully fluent Spanish speaker with experience in content creation and client relations, possessing cultural fluency and empathy.
Responsibilities
- Create original Spanish content for Instagram, TikTok, YouTube, and Facebook under the Abogados de Confianza brand.
- Produce and support Facebook Live programming, including promotion, live support, and segment repurposing.
- Write scripts, copy, and hooks in natural, conversational Spanish for a diverse audience.
- Develop and maintain a monthly Spanish content calendar covering worker's rights, construction safety, and auto accident topics.
- Film and edit short-form vertical video, including at community events.
- Monitor Spanish comments and DMs, channeling inquiries to the intake department.
- Measure results and report on reach, engagement, and leads generated.
- Answer calls, web forms, and social media messages in Spanish and English from potential clients.
- Conduct intake interviews with empathy and accuracy, documenting accident facts, injuries, treatment, and insurance information.
- Evaluate inquiries based on firm criteria and escalate promising cases to an attorney.
- Follow up with potential clients and manage representation agreements.
- Serve as a trusted point of contact for community members who may be hesitant to contact a law firm.
Requirements
- Native or fully fluent spoken and written Spanish, capable of writing natural copy without relying on machine translation.
- Professional spoken and written English.
- 2+ years of experience in content creation, digital marketing, customer service, call center, sales, or legal intake.
- Comfortable on camera and behind the scenes, including live video.
- Proficiency with CapCut, Adobe Premiere, Canva, or comparable editing tools.
- Genuine empathy and cultural fluency; ability to gain trust quickly.
- Organization, follow-through, and discretion with confidential information.
Skills
- Content Creation
- Digital Marketing
- Customer Service
- Call Center Operations
- Sales
- Legal Intake
- Video Editing
- Social Media Management
- Live Streaming Production
- Graphic Design
- Animation
Location
- Midtown Manhattan
Work Type
- Full-time
Experience Level
- 2+ years
Benefits
- 401(k)
- Medical insurance
- Paid time off
- Transportation benefits
- Real control of an established Spanish-language brand with an existing audience
- Direct access to a Spanish-speaking principal attorney who appears on camera
About the Company
- Proner & Proner is a personal injury law firm in Midtown Manhattan with over 35 years of experience fighting for injured people.
- Through our Spanish brand, Abogados de Confianza, we serve the Spanish-speaking communities of New York City, Long Island, Westchester, and Connecticut.
- We handle New York Labor Law construction accident cases, car accidents, and premises liability.
Equal Opportunity
- Proner & Proner is an equal opportunity employer.
