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About the Role
Wise is seeking a Lifecycle Marketing Senior Manager to own and elevate the Americas customer lifecycle strategy. This role involves holding the vision for customer communication, bridging CRM strategy and execution, and ensuring customers receive the right message at the right time through the right channel.
Responsibilities
- Manage, mentor, and inspire a team of 2+ CRM professionals.
- Foster a culture of experimentation, autonomy, and continuous learning.
- Own the end-to-end lifecycle strategy for customers in North America and Latin America.
- Build sophisticated, automated journeys to drive activation, cross-sell, and retention.
- Improve conversion rates, reduce churn, and increase lifetime value.
- Use data to prove the value of your and your team’s work.
- Act as the primary voice for Americas CRM across the company.
- Partner with Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams.
- Ensure communications align with product roadmaps and customer needs.
Requirements
- 5+ years of experience in CRM or Lifecycle Marketing.
- 2+ years of experience managing team members.
- Understanding of North America and Latin America marketing nuances, including messaging, tone, imagery, and value propositions.
- Comfort diving into data to find opportunities.
- Understanding of cohort analysis and A/B testing rigor.
- Ability to measure incremental lift.
- Comfort working with dashboards and extracting insights.
- Proven track record of executing with excellence in autonomy.
- Experience writing local briefs and presenting long-term strategies to leadership.
- Hands-on experience with enterprise CRM tools (preferably Braze).
- Comfort discussing data schemas, API triggers, and HTML/Liquid logic.
- Ability to build relationships with senior stakeholders in Product and Engineering.
- Willingness to push back when necessary to protect customer experience and drive business value.
- Customer-centric approach, fighting for relevance in every interaction.
Skills
- CRM
- Lifecycle Marketing
- Team Management
- Strategy Development
- Marketing Automation
- Data Analysis
- A/B Testing
- Stakeholder Management
- Cross-functional Collaboration
- Enterprise CRM Tools (Braze)
- SQL (Desirable)
- Campaign Localization
Location
- Americas
Work Type
- Full-time
Experience Level
- Senior
- 5+ years experience
- 2+ years management experience
Salary/Compensations
- USD 109000 - USD 139000
About the Company
- Wise is a global technology company building the best way to move and manage the world’s money.
- Wise is on a mission to make customers' lives easier and save them money.
- Wise aims to create an entirely new network for the world's money.
- Wise believes teams are strongest when they are diverse, equitable and inclusive.
- Wise has a truly international team and celebrates differences.
- Inclusive teams help Wise live its values and ensure every Wiser feels respected, empowered, and able to progress in their careers.
Equal Opportunity
- For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too.
- We believe teams are strongest when they are diverse, equitable and inclusive.
- We're proud to have a truly international team, and we celebrate our differences.
- Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.