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About the Role

Lead the conversion strategy for prospects from veterinary, breeder, and shelter distribution channels, focusing on growing conversion and enrollments. This role requires a dynamic, data-driven marketer with a proven track record in multichannel B2C direct marketing campaigns and creating end-to-end conversion experiences.

Responsibilities

• Own and optimize the end-to-end conversion experience for prospect leads from veterinary, breeder, and shelter channels.
• Define and test multichannel contact strategies (email, SMS, direct mail, phone) to grow response and enrollment rates from prospect audiences.
• Create compelling conversion communications informed by user insight and test in partnership with the Digital Communications team.
• Create manual campaigns targeting lead database segments to test messaging and promotional tactics that further lift response.
• Partner with market teams to understand lead initiation and partner roadmaps, working collaboratively to build conversion success.
• Own channel performance with a focus on driving activations and enrollments, communicating issues within journeys on a regular basis and estimating impact and assisting with prioritization and resolution.
• Work closely with the UX and creative teams to optimize on and offline conversion experience for channel prospects.
• Understand the phone experience and leverage insights to influence conversion.
• Develop, manage, and communicate comprehensive communications testing plans and associated results.
• Build an insight framework to ensure continuous user insight lies at the heart of conversion strategy.
• Engage in continued learning and evaluation of the customer experience and development of new and innovating messaging working closely with our internal compliance team.
• Manage and develop the Email Marketing Specialist.

Requirements

• 5-7 years of relevant marketing experience, including experience leading integrated, multichannel conversion, lifecycle, growth, or channel marketing programs.
• Commercially focused with a track record of leading B2C conversion programs.
• Direct marketing campaign experience across digital and offline channels.
• Customer journey development experience.
• Working knowledge of analytics and insight platforms (Google Analytics, Contentsquare, Qualtrics, Survey Monkey).
• Applicants must be authorized to work for any employer in the U.S.
• We are unable to sponsor or take over sponsorship of an employment visa at this time.

Skills

• Multichannel B2C direct marketing
• End-to-end conversion experiences
• Data-driven marketing
• Analytics and insight platforms
• Adobe Marketo (highly desired)
• Quebec French fluency (a plus)
• Creative thinking
• Data analysis
• Innovation
• Adaptability
• Collaboration

Location

• Seattle area

Work Type

• Hybrid remote/in-office

Experience Level

• Senior

Salary/Compensations

• USD 125000 - USD 145000 - yearly

Benefits

• Monthly bonuses
• Restricted Stock Units (vest over 4 years)
• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off
• 9 paid float holidays
• Five-week sabbatical after five years of employment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Free on-site gym
• Free dog walking services for office pets during business hours
• Free parking
• Paid ORCA cards

About the Company

• Trupanion has revolutionized our industry and the reimbursement model.
• Visit https://trupanion.com/about for more information about Trupanion.

Equal Opportunity

• Trupanion is an equal-opportunity employer and embraces diversity.
• We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.
• We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.
• Please contact us to request accommodations.