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About the Role

Pinterest’s Consumer Communications function is central to building cultural relevance and connecting with key audiences through product storytelling, lifestyle and culture, and creator-led narratives. As Sr. Director, Consumer Communications, you will lead a team and own the end-to-end consumer communications strategy, acting as the primary partner to the CCO in translating the company’s consumer and brand vision into execution across consumer, culture, and creator audiences.

Responsibilities

Lead and develop a high-performing consumer communications organization with clear goals, strong accountability, and a culture of excellence and creativity.
Define and own the integrated consumer communications strategy for Pinterest across product, lifestyle/culture, and creator comms, ensuring coherence and alignment with company and brand priorities.
Lead the product consumer communications practice, partnering closely with Product and Marketing to develop narratives that bring Pinterest’s product roadmap, visual search, shopping, and safety/wellbeing features to life for consumers.
Lead the lifestyle and culture communications team, setting the narrative vision for how Pinterest shows up in culture and driving strategies that resonate with lifestyle, culture, entertainment, and trends media.
Lead the creator communications practice, defining how we work with creators, influencers, and public figures to tell Pinterest’s story and designing programs that put creator voices at the center of consumer narratives.
Partner cross-functionally with Marketing, Editorial, Creative, and Social teams to build integrated consumer campaigns across earned, creator-led, experiential, and social channels that drive cultural relevance and brand love.
Own the communications strategy for major consumer-facing moments, determining where we show up, what stories we tell, and how we integrate media, creators, and experiences for maximum impact.
Serve as the CCO’s primary partner on consumer-facing brand reputation, advising on narratives, opportunities, and risks, and ensuring the CCO and executive team have the insight and strategic options needed for high-stakes consumer and cultural moments.
Work with the CCO to establish measurement frameworks across the consumer communications portfolio, using data and reporting to demonstrate impact, inform strategy, and continuously refine how we show up with consumers.
Use AI to monitor and analyze cultural and media trends, synthesize consumer and audience insights, and accelerate development of content and recommendations, improving speed, insight, and proactivity while maintaining human judgment and accountability.

Requirements

14+ years of experience in consumer communications or a related field, with significant experience at a consumer brand, agency, or consumer tech/platform company.
5+ years leading communications teams, including direct experience managing other managers and building high-performing, diverse organizations.
Deep experience leading integrated consumer communications strategies and campaigns across product, lifestyle/culture, and creator-led channels, from insight and positioning through execution.
Proven track record building and overseeing creator and influencer programs, including working with talent reps and public figures to drive authentic, high-impact storytelling.
Existing senior-level relationships with top-tier consumer, lifestyle, culture, and trends media, and a history of using those relationships to shape narrative and drive agenda-setting coverage.
Exceptional storytelling and writing skills, with experience developing high-quality consumer-facing materials across newsroom posts, social content, pitches, Q&As, and executive/creator talking points.
Demonstrated ability to advise and influence senior executives, drive alignment across highly cross-functional teams, and make clear strategic tradeoffs in a fast-paced, matrixed environment.
Deep understanding of culture, trends, creators, and media dynamics, with strong instincts for where Pinterest should lead in the cultural conversation and how communications can move perception over time.
Experience designing and leading consumer crisis and issues communications strategies, in close partnership with Policy, Trust & Safety, Legal, and regional communications teams.
Comfort using AI tools to enhance and accelerate consumer communications work, with a commitment to verifying outputs and maintaining accountability for accuracy.

Skills

Consumer Communications
Brand Reputation Management
Integrated Communications Strategy
Product Communications
Lifestyle/Culture Communications
Creator Communications
Influencer Marketing
Cross-functional Collaboration
Campaign Development
Media Relations
Storytelling
Writing
Executive Advising
Crisis Communications
AI Tools for Communications

Location

Los Angeles
New York
San Francisco

Work Type

Hybrid
In-office collaboration 1-2 times per quarter

Experience Level

Senior Director
14+ years of experience
5+ years of leadership experience

Education Level

Bachelor’s degree in Communications, Public Relations, Journalism or equivalent experience

Salary/Compensations

$256,001—$448,002 USD

Benefits

Equity
Information regarding the culture at Pinterest and benefits available for this position can be found here.

About the Company

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime.
At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work.
At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that.
Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think.

Equal Opportunity

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
If you require a medical or religious accommodation during the job application process, please complete this form for support.
US based applicants only