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About the Role
We are seeking a senior-level Marketing Performance Analyst to join our team on a contract basis to support Marketing Financial Performance Analytics. This role will be critical in driving data-informed decision making across our rapidly scaling B2B enterprise.
Responsibilities
- Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue
- Partner with leadership to support strategic planning initiatives and establish performance targets
- Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations
- Optimize lead scoring models and attribution reporting, conducting rigorous model validations
- Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations
- Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting
- Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations
Requirements
- Bachelor's/Master’s degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics)
- 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments
- Advanced SQL and Python programming skills; experience with AI tools for data analysis and automation
- Platform Proficiency: Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms; certifications preferred
- Cross-Functional Collaboration: Proven ability working with Operations, Finance, Product, Engineering, Sales, and Marketing teams
- Communication Excellence: Strong storytelling abilities to translate complex data into clear business insights and recommendations
- Presentation Skills: Comfortable presenting to executives and stakeholders at all organizational levels using Google Slides, PowerPoint, or similar tools
- Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks
Skills
- SQL
- Python
- AI tools for data analysis and automation
- Marketo
- Salesforce
- GA4
- BigQuery
- Looker
- CDP (Segment, Hightouch)
- Paid and Social Media Platforms
- Google Slides
- PowerPoint
Location
- Remote/Hybrid
Work Type
- 3-month fixed-term contract
Experience Level
- Senior-level
- 5+ years
Education Level
- Bachelor's/Master’s degree in a technical field
About the Company
- Cohere is the leading security-first enterprise AI company.
- We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.
- We’re training and deploying frontier models for enterprises who are building AI systems.
- We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.
- We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers.
- Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.
- We are a global technology company co-headquartered in Toronto and San Francisco, with key offices in London, New York City, Montreal, Seoul, Germany and Paris.