Marketing Analyst at First American Equipment Finance | Rochester, New York, USA | Rezi

Marketing Analyst at First American Equipment Finance

Marketing Analyst

First American Equipment Finance · Rochester, New York, USA

Yesterday

Marketing Analyst

First American Equipment Finance · Rochester, New York, USA

a day ago
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About the Role

The Marketing Analyst plays an important role in supporting First American's Corporate Marketing team through the execution of marketing initiatives, content development, research, and administrative coordination. This role is ideal for an early-career marketing professional looking to build broad exposure across multiple marketing disciplines while contributing to the success of strategic marketing programs.

Responsibilities

  • Create and manage marketing content for social media, digital channels, email campaigns, and earned media opportunities.
  • Conduct competitive research.
  • Assist with campaign execution.
  • Support day-to-day marketing operations.
  • Lead or support projects including social media content creation and scheduling.
  • Lead or support projects including graphic design and creative asset development.
  • Lead or support projects including earned media and public relations support.
  • Lead or support projects including digital content development and website updates.
  • Lead or support projects including email campaign configuration and deployment.
  • Lead or support projects including content writing and editing.
  • Lead or support projects including presentation development.
  • Lead or support projects including competitive and market research.
  • Lead or support projects including marketing reporting and analytics.
  • Lead or support projects including other operational support for the Corporate Marketing team.

Requirements

  • Bachelor's degree preferred, or equivalent combination of education, training, and experience.
  • At least 2 years of marketing experience; internship or co-op experience will be considered.
  • Strong written and verbal communication skills with the ability to create compelling content for a variety of channels.
  • Excellent attention to detail, organizational skills, and proactive communication style.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Ability to independently generate ideas and follow through on execution.
  • Strong collaboration skills and ability to build relationships across teams.
  • Interest in expanding knowledge of marketing tools, content creation, digital marketing, and analytics.
  • Ability to leverage data and insights to support marketing goals and decision-making.

Skills

  • Canva
  • Adobe InDesign
  • Email marketing platforms
  • Social media management tools
  • B2B marketing

Experience Level

  • Early-career marketing professional
  • At least 2 years of marketing experience

Education Level

  • Bachelor's degree preferred

Salary/Compensations

  • $62,500 - $70,000

Benefits

  • 401(k) match
  • Free on-site gym
  • Paid parental leave
  • Subsidized childcare

About the Company

  • First American is proud to offer its colleagues outstanding compensation & benefits, including 401(k) match, a free on-site gym, paid parental leave, and subsidized childcare, among many others.
  • We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellence—we would love to talk to you.