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About the Role

AI is a Meta priority, with Sales and Product teams integrating automation through AI to guide advertisers. This role involves close collaboration with product developers to align existing guidance systems with new AI tools, ensuring advertiser needs are met. The position supports global small businesses by understanding their growth potential on Meta platforms through data and science, requiring analytical skills in digital advertising effectiveness and research methods. The individual will build strategies and proactive initiatives globally, identifying opportunities to develop treatments and support go-to-market strategies focused on advertiser value.

Responsibilities

Design proactive programs and treatments (research & analytics initiatives or other go to market strategies) that can help small businesses onboard to advertising and grow
Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
Work closely with sales, product, and other cross-functionals to drive direct impact on small business marketing strategy
Communicate results and illustrate suggestions in creative ways to stakeholders and partners
Build processes that scale ad-effectiveness research initiatives
Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind

Requirements

Currently have, or be in the process of obtaining a Bachelor's degree in a directly related field, or equivalent practical experience. Degree must be completed prior to joining Meta
Bachelor's degree in a directly related field, or equivalent practical experience
5+ years experience in a quantitative field, such as consulting, market research, media research
Experience working with large datasets and using SQL or similar tools for data extraction and manipulation
Experience communicating complex concepts to non-technical audiences
Direct experience scoping and executing research projects with clients and/or cross-functional stakeholders
Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
Experience with digital advertising measurement methods and technologies
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Understanding of current media landscape and challenges small business advertisers face
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
Knowledge of dynamics and structure for sales teams

Skills

AI tools integration
Workflow optimization
Responsible AI practices
AI skill development
Prompt/context engineering
Agent orchestration
Emerging AI technologies
Structured and unstructured data analysis
Statistical software (R, SPSS, SAS)
Data extraction tools (Hive, SQL)
Sales team dynamics
Quantitative analysis
SQL
Data manipulation
Complex concept communication
Research project execution
Applied research
Media consumption analysis
Consumer behavior analysis
Marketing effectiveness analysis
Digital advertising measurement methods
Digital advertising measurement technologies

Experience Level

5+ years experience in a quantitative field

Education Level

Bachelor's degree in a directly related field, or equivalent practical experience

Salary/Compensations

$113,000/year to $162,000/year

Benefits

bonus
equity
benefits

About the Company

AI is a Meta priority.
The team is made up of professionals with quantitative measurement expertise with a broad set of backgrounds.
This position is analytical, requiring a background in digital advertising effectiveness and research methods.
They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow.