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About the Role

BWZ is seeking an Off-Page SEO Manager to establish and scale a link-acquisition engine, focusing on a diversified and sustainable authority acquisition strategy. You will manage vendor relationships and lead off-page link acquisition initiatives, collaborating with the Content team to create linkable assets.

Responsibilities

• Own the end-to-end vendor relationship lifecycle, including sourcing, negotiation, quality review, performance tracking, and ongoing optimization.
• Build and scale BWZ's earned and owned link acquisition capabilities, including reclamation, partner and reciprocal link-swap relationships, and outreach tied to linkable assets.
• Partner with the Content team to transform calculators, templates, and resource pages into outreach-ready linkable assets, managing recipient lists, outreach, embed tracking, and reporting.
• Evaluate external link partnership platforms and recommend long-term partnership strategies.
• Track and report monthly metrics: total links acquired, cost per link, and the shifting split between sources.
• Grow the contribution of earned and owned acquisition channels over time.

Requirements

• 3+ years of hands-on experience in link building, link acquisition, or a closely related SEO discipline.
• Strong relationship-building skills, with comfort in initiating and nurturing recurring partnerships with external stakeholders.
• Working understanding of link value (relevance, authority, placement) versus low-quality or risky links.
• Comfort with outreach and SEO research tooling (e.g., Pitchbox, Ahrefs/SEMrush, email outreach platforms).
• A self-directed, experimental approach, capable of proposing, testing, and iterating ideas without heavy oversight.
• Strong organization and reporting skills to track effectiveness and reasons.
• Experience specifically with vendor/paid-link program management (Nice to have).
• Familiarity with link-swap or marketplace platforms (Nice to have).
• Experience building or promoting "linkable assets" as a growth channel (Nice to have).
• Background in B2B media, SaaS, or content-driven organizations (Nice to have).

Skills

• Link building
• Link acquisition
• SEO
• Vendor relationship management
• Negotiation
• Performance tracking
• Content collaboration
• Linkable asset creation
• Outreach
• Reporting
• Relationship building
• Experimental approach
• Organization

Location

• Remote
• Hybrid

Work Type

• Full-time

Experience Level

• 3+ years

Salary/Compensations

• $80,000 - $100,000 CAD

Benefits

• Discretionary bonus
• Comprehensive benefits package

About the Company

• BWZ is a rapidly growing, independent media tech company headquartered in Vancouver, B.C., Canada, founded in 2012.
• The company's portfolio of influential digital publications helps millions of people succeed professionally.
• Brands cover thought leadership for executives in project management, people management, product management, tech, marketing, and more, focusing on the future of work in the age of AI.
• Grew from The Digital Project Manager blog (founded in 2011) into an international team of 70+ creators, strategists, and innovators with over 15 online publications.
• Recognized as a #30 in The Globe and Mail’s Fastest Growing Company list, Deloitte's Fast 50 program, and received a CMI award for Best Digital Publication.
• Listed in Canada's Top Small & Medium Employers and Best Employers in BC.
• Mission: To create a playbook for the future of work and empower communities to create it.

Equal Opportunity

• Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status, sexual orientation or any other category protected by law.
• Celebrates all backgrounds and attributes that contribute to an impactful, iterative, adaptable, and fun team environment.