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About the Role

We are seeking a Measurement & Ad Operations Strategist to join our paid media team. This role focuses on measurement, tracking infrastructure, and analytics leadership, connecting the data clients see with the decisions media teams make. You will own tracking, tagging, and data feed infrastructure for paid campaigns, manage relationships with marketing mix model partners, and serve as the analytics authority for GA4. You will also transform platform, CRM, and web data into scrutinizable reports and manage paid media accounts directly when needed.

Responsibilities

Architect and maintain client-side and server-side tracking (GTM web/server containers, dataLayers, Conversions APIs—Meta CAPI, Google Enhanced, TikTok Events API)
Own GA4 implementation and lead end-to-end tag QA
Troubleshoot tracking issues across self-serve and programmatic platforms
Keep architecture ahead of privacy shifts (iOS changes, cookie deprecation, consent mode)
Own reporting architecture, dashboards, and automated data pulls (paid, CRM, web analytics)
Build and scale AI-assisted reporting processes and manage connector tools (Supermetrics, PowerMyAnalytics)
Lead performance reporting and trend analysis for clients and internal leadership
Set measurement strategy and standards Northern applies across client accounts and internally
Own attribution modeling (multi-touch, data-driven) and incrementality testing (geo holdouts, conversion lift)
Serve as Northern's point of contact for external MMM consultant; sense-check inputs and outputs
Translate results into media budget and channel allocation recommendations
Act as measurement subject-matter expert on client calls and identify opportunities to expand services
Build and maintain CRM/first-party data connections to media platforms (Customer Match, Meta Custom Audiences/CAPI, offline conversions)
Establish data hygiene and refresh processes to keep audiences and conversion signals accurate
Own data feed setup, management, and optimization across accounts; troubleshoot disapprovals and rejections
Manage budget pacing with dashboards and alerts
Build ad scripts and rules-based automation to reduce manual upkeep
Lead day-to-day management of one or more paid media accounts (Meta and Google Ads primary)
Drive client success by launching data-driven campaigns and executing real-time optimizations
Identify process gaps and build scalable measurement and tracking workflows
Shape team-wide standards, tooling choices, and best practices; mentor team members on technical deliverables
Drive adoption of tracking and reporting standards across the paid media team

Requirements

5-8+ years of experience in paid media, ad operations, marketing analytics, or measurement with hands-on ownership of tracking and reporting infrastructure.
Google Tag Manager expertise (including server-side containers, dataLayers, UTM governance, HTML/JavaScript, and basic server/cloud concepts)
Server-side APIs experience (Meta CAPI, Google Enhanced Conversions, TikTok Events API)
SQL and dashboarding skills (Looker Studio, Tableau, or similar)
GA4 fluency required; Adobe Analytics a plus
Broad fluency across Meta, Google Ads, TikTok, LinkedIn, Snapchat, Reddit, and programmatic/DSP environments
Experience with CRM/first-party data integration with media platforms
Experience with at least one MMM or advanced measurement platform (Northbeam, Triple Whale, Measured, Recast, Prescient AI, Rockerbox) or in-house MMM building experience
Ability to design or interpret incrementality tests (geo holdouts, conversion lift studies)
Post-secondary degree in marketing, advertising, web development, computer science, or equivalent work experience
Platform certifications a plus: GA4, Google Ads, Meta Blueprint, Google Tag Manager
Clear communicator who translates technical data into business strategy for engineering, media, and client audiences.

Skills

Google Tag Manager
Server-side APIs
SQL
Looker Studio
Tableau
GA4
Adobe Analytics
Meta
Google Ads
TikTok
LinkedIn
Snapchat
Reddit
Programmatic/DSP
CRM/first-party data integration
MMM
Incrementality testing
HTML/JavaScript
Server/cloud concepts
Meta CAPI
Google Enhanced Conversions
TikTok Events API
Customer Match
Meta Custom Audiences
Offline conversions
Supermetrics
PowerMyAnalytics
Northbeam
Triple Whale
Measured
Recast
Prescient AI
Rockerbox
Geo holdouts
Conversion lift studies
Google Ads certifications
Meta Blueprint certifications
Google Tag Manager certifications

Location

London, Ontario, Canada
Remote (Within Canada)
Hybrid (Within Canada)

Work Type

Remote
Hybrid
In-office

Experience Level

Senior

Education Level

Post-secondary degree in marketing, advertising, web development, computer science, or equivalent work experience

Salary/Compensations

$70,000.00 CAD - $100,000.00 CAD

Benefits

Robust Benefits plan, including a Health Spending Account
Wellness Program & LifeWorks EAP
Fitness Reimbursement Program
Vet Care Program
RRSP Matching
Profit-Sharing Performance Bonuses
Endless Professional Growth Opportunities
Delicious Meals & Company Social Events
Free Onsite Parking
Referral Bonus Program
Flexible work environment
Allowance to help set up home office
Health & dental benefits

About the Company

Northern is an integrated digital solutions agency that partners with leading Commercial and Public Service organizations to navigate digital change.
We bring together strategy, experience design, data, marketing, and technology to create connected digital experiences that help our clients engage their audiences, accelerate growth, and achieve meaningful business outcomes.
Northern is positioned as a leader in the performance advertising industry as a Meta and Google Premier Partner.
Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.
Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.

Equal Opportunity

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace.
We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.
We are also committed to ensuring an inclusive and accessible recruitment process.
Accommodations are available at every stage of the hiring process.
If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.