Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Northern is seeking experienced Senior Paid Media Strategists to join their future talent community for anticipated busy seasons. This role involves complete ownership of strategy and end-to-end execution for key client accounts, focusing on building high-performing, cross-channel paid advertising campaigns that deliver measurable business results. The ideal candidate will combine deep technical expertise with strategic vision to lead every stage of the campaign lifecycle.

Responsibilities

Lead paid media strategy and execution across platforms like Google, Meta, TikTok, Pinterest, Snap, and LinkedIn, owning campaign planning, setup, optimization, and reporting.
Develop data-driven campaigns that align with client goals and KPIs, using research, audience targeting, and performance insights to drive measurable results.
Monitor and manage campaign performance, making strategic optimizations, troubleshooting issues, and proactively identifying opportunities for improvement.
Create and present detailed reports and performance insights, clearly communicating results, trends, and actionable recommendations to clients and internal stakeholders.
Act as a trusted client partner, participating in calls, providing strategic direction, and ensuring alignment between campaign execution and business goals.
Oversee campaign quality and performance, reviewing and optimizing ad copy, landing pages, creative assets, and campaign structures in collaboration with cross-functional teams.
Own media pacing and budget management, ensuring campaigns stay on track and aligned with planned spend and performance expectations.
Stay current on digital marketing trends and platform updates, sharing insights with the team and applying new tactics to push performance.
Mentor and support junior team members, reviewing work, providing feedback, and sharing best practices to strengthen department expertise.
Support business growth efforts, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts.
Provides feedback, direction and mentorship to Jr Paid Media members.

Requirements

5+ years of experience in digital advertising, with a focus on paid campaign execution.
3+ years of performance marketing management.
Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience.
Proven track record of developing and executing high-performing digital advertising strategies across platforms such as Google Ads, Facebook Ads, and YouTube.
Hands-on experience managing campaigns in Facebook and Google Ads, including SEM, PPC, and CPM trends.
Comfortable presenting campaign metrics and performance insights, both internally and to clients.
Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics (certification is an asset).
Strong analytical mindset with the ability to make data-driven decisions.
Thrives in fast-paced environments, balancing independent ownership with strong collaboration skills.
Supreme attention to detail.
Comfortable with daily video conferencing and remote communication tools.

Skills

Google Ads
Meta Ads
TikTok Ads
Pinterest Ads
Snap Ads
LinkedIn Ads
SEM
PPC
CPM
Google Tag Manager
Facebook Pixel
Google Analytics

Location

London, Ontario, Canada
Remote
Hybrid

Work Type

Remote
Hybrid
In-office

Experience Level

Senior

Education Level

Post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience.

Salary/Compensations

$80,000 - $110,000 CAD

Benefits

Robust Benefits plan, including a Health Spending Account
Wellness Program & LifeWorks EAP
Fitness Reimbursement Program
Vet Care Program
RRSP Matching
Profit-Sharing Performance Bonuses
Endless Professional Growth Opportunities
Delicious Meals & Company Social Events
Free Onsite Parking
Referral Bonus Program
Flexible work environment
Allowance to help set up home office
Health & dental benefits

About the Company

Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change.
Leverages expertise and deep understanding of clients’ businesses to design, create, and enable tailored digital experiences that drive growth.
Positioned as a leader in the performance advertising industry as a Meta and Google Premier Partner.
Received multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.
Northern is intentional about growth, collaboration, and creating meaningful digital experiences that move clients forward.

Equal Opportunity

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace.
Encourages candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.
Committed to ensuring an inclusive and accessible recruitment process.
Accommodations are available at every stage of the hiring process.