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About the Role

As a Principal Sales Revenue Planning leader at The RealReal, you will spearhead the annual planning cycle, revenue forecasting, and strategic roadmap development. You will architect the marketplace's supply plan, forecasting key sales metrics, consignment supply, and emerging revenue streams. This role requires a collaborative leader to innovate planning processes, with a deep understanding of retail marketplace economics and a proven track record of driving profitable growth.

Responsibilities

Lead annual and quarterly sales planning processes, including channel/regional target-setting, territory design, and headcount capacity planning.
Collaborate with Sales Leadership to align plans and resource allocation with strategic priorities and market opportunities.
Design and optimize data-driven channel strategy and sales territories to maximize market coverage, eliminate friction, and unlock revenue opportunities.
Partner with Revenue Strategy, Sales Leadership, and Product teams to evaluate, model, and size the revenue potential of new business models, strategic initiatives, product features, and geographic expansions.
Develop and maintain accurate forecasts for revenue, aligning with company goals, strategic initiatives and trends.
Create short-term and long-term financial models to predict sales performance and inform resource allocation.
Partner with Merchandising, Marketing, and Finance to ensure sales plans align with overall company financial plans.
Build and maintain analytics tools and models to track sales performance.
Lead presentations with senior leadership, highlighting key trends, risks, and opportunities.
Streamline forecasting and analytics processes to enhance efficiency and scalability.
Evaluate potential tooling and oversee the design and implementation of new modeling, reporting, dashboards and insights.
Work closely with Finance, Merchandising, Marketing and Operations to align sales forecasts with company-wide financial goals.
Partner with Revenue Operations teams to integrate forecasting into territory and compensation strategies.
Build a team of Strategic Planners; guide and develop.

Requirements

Bachelor’s degree in Finance, Economics, Statistics, Business, or a highly quantitative field.
MBA or equivalent advanced degree preferred.
7+ years of experience in strategic finance, revenue management, analytics, or management consulting.
Mastery of advanced financial modeling and analysis.
Expert-level proficiency in Excel/Google Sheets.
Familiarity with BI tools (e.g., Tableau, Looker, Power BI).
Deep familiarity with Sales funnel metrics (leads, conversion, GMV).
Strong operational understanding of sales capacity modeling, territory allocation, and headcount optimization.
Experienced with planning software and tools.
Strong interest in emerging revenue technologies, specifically with enhancements in planning and forecasting.
Exceptional written and visual communication skills.
Proven ability to present insights clearly to sales leaders and cross-functional partners.
Ability to operate at a high strategic level while maintaining a granular understanding of the operational drivers of the business.
A strong sense of urgency, structural organization, and ownership required to manage complex process lifecycles from initial discovery and synthesis to successful business handoff.

Skills

Financial modeling
Analysis
Excel
Google Sheets
BI tools (Tableau, Looker, Power BI)
Sales funnel metrics
Sales capacity modeling
Territory allocation
Headcount optimization
Planning software
Revenue technologies
Communication
Strategic thinking
Process management

Experience Level

7+ years of experience

Education Level

Bachelor’s degree in Finance, Economics, Statistics, Business, or a highly quantitative field
MBA or equivalent advanced degree preferred

Salary/Compensations

$175,000.00-$200,000.00

Benefits

Employee Stock Purchase Plan
401K with Company Match
Medical, Dental & Vision Insurance
Paid Parental Leave
9 Paid Company Holidays
Flexible Time Off (With Manager Approval)

About the Company

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 40 million members.
With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items.
We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day.
As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy.
We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping.
We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

Equal Opportunity

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status.
We will consider qualified applicants for a position regardless of arrest or conviction records.
At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.