Sr. Manager, External Communications - Brands at Loblaw Companies Limited | Ontario, CAN | Rezi

Sr. Manager, External Communications - Brands at Loblaw Companies Limited

Sr. Manager, External Communications - Brands

Loblaw Companies Limited · Ontario, CAN

Yesterday

Sr. Manager, External Communications - Brands

Loblaw Companies Limited · Ontario, CAN

a day ago
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About the Role

We are seeking a dynamic and strategic Senior Manager of Communications to lead the internal and external communications strategy across the core pillars of Front Store, Beauty, and Owned Brands. This role is responsible for protecting and promoting our reputation by telling compelling stories that resonate with media, consumers, external stakeholders, and internal teams. You will also be responsible for the leadership and development of a Communications Specialist.

Responsibilities

  • Develop & Execute Integrated Strategies: Design and implement comprehensive internal and external communication plans that support business objectives.
  • Elevate our Retail & Beauty Brands: Collaborate closely with marketing partners on campaigns highlighting retail promotions, owned brands, and exclusive brand partnerships.
  • Lead Media & Public Relations: Act as a primary contact for media and cultivate strong relationships with journalists, influencers, and industry partners.
  • Drive Internal Communications: Ensure store teams and corporate colleagues are informed, engaged, and aligned with strategic priorities.
  • Stakeholder & Agency Management: Collaborate with internal leaders and manage external agency partners.
  • Financial Stewardship: Oversee and manage all budget elements associated with communication campaigns and initiatives.

Requirements

  • A minimum of 7-10 years of progressive experience in corporate communications, public relations, or a related field.
  • Proven track record of developing and executing successful communication strategies in a fast-paced, complex organization.
  • Experience in retail, consumer brands, and/or healthcare/pharmaceutical sectors is highly advantageous.
  • Exceptional written and verbal communication skills, with a demonstrated ability to craft compelling narratives for diverse audiences and advise senior leadership.
  • Strong media relations and issues management experience, with a portfolio of successful campaigns and placements.
  • A strategic mindset with the ability to manage multiple high-priority projects simultaneously without sacrificing quality.
  • A strong track record for leadership of direct reports.
  • Experience managing agency partners and program budgets effectively.
  • A collaborative spirit and the ability to build strong relationships with stakeholders at all levels.

Skills

  • Communications strategy
  • Public relations
  • Media relations
  • Issues management
  • Internal communications
  • Brand management
  • Stakeholder management
  • Agency management
  • Budget management
  • Leadership

Location

  • 243 Consumers Road, Toronto, Ontario, M2J 4W8

Work Type

  • Full time
  • Regular

Experience Level

  • Senior Manager
  • 7-10 years of progressive experience

Salary/Compensations

  • $100,000.00 - $132,000.00 per year

Benefits

  • Purchase discount program
  • Competitive pay
  • Online learning through Academy

About the Company

  • At Shoppers Drug Mart, we’re innovating health and wellness in Canada.
  • With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work.
  • We’re committed to building our talented team who champion collaboration, kindness and inclusivity.
  • Join our team, and help recognize a healthy future for your career and for all Canadians.

Equal Opportunity

  • Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength.
  • We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization.
  • Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
  • In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.