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About the Role

Gusto is seeking a Social Media Manager to lead organic social strategy and execution across brand channels. This role involves daily content strategy, agency collaboration, and executive amplification, serving as the operational core of the internal social team.

Responsibilities

• Own organic social strategy and content across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook, aligned to brand voice and content pillars.
• Run the executive and founder social amplification program, partnering with leadership on strategy, coordinating drafting and asset production, and managing publishing and engagement on executive accounts.
• Serve as the primary day-to-day partner to our social creative and production agency of record, briefing campaigns, reviewing output against approved strategy, and approving content per our review framework.
• Coordinate the organic-to-paid flywheel, working with performance marketing to identify organic content worth amplifying with paid spend.
• Build and maintain social content and share-of-voice reporting, and contribute to monthly performance narratives for marketing leadership.
• Lead social support for major product and partnership launches, coordinating with product marketing, comms, and legal stakeholders on messaging and timing.
• Manage the social tooling stack (publishing, listening, and analytics platforms), including vendor relationships and renewals.
• Drive proactive community management and trend-hijacking to build brand affinity, acting as the escalation point for CX on sensitive engagement and partnering with the Head of Social on crisis response.

Requirements

• 7+ years managing organic social media for a consumer or B2B brand, including hands-on content strategy and channel management.
• Experience managing an external creative or content agency, including briefing, review, and performance feedback loops.
• Comfort working with social analytics and listening tools, and translating performance data into a clear narrative for stakeholders.
• Strong cross-functional collaborator, able to work with comms, legal, CX, and marketing partners under time pressure.
• Sound judgment on brand voice, risk, and escalation, especially for sensitive or fast-moving content.
• Familiarity with social publishing/listening platforms (e.g., Sprout Social or similar), and content tools such as Canva, CapCut, or comparable editing software.
• A strong eye for short-form video storyboarding, basic editing, and native platform trends across TikTok, Reels, and Shorts.
• Experience collaborating with creators and integrating user/creator-generated content (UGC/CGC) into organic brand feeds.
• Experience running or contributing to a crisis communications response on social.
• Experience working with AI-assisted marketing workflows.
• Background in HR, payroll, fintech, or another regulated B2B category.
• Experience supporting executive or founder-level thought leadership content.

Skills

• Organic social strategy
• Content strategy
• Channel management
• Agency management
• Social analytics
• Social listening
• Cross-functional collaboration
• Brand voice
• Risk assessment
• Escalation management
• Social publishing platforms
• Social listening platforms
• Content creation tools
• Video editing
• Community management
• Trend hijacking
• Crisis communications
• AI-assisted marketing

Location

• Denver
• San Francisco
• New York City
• Scottsdale

Work Type

• Hybrid

Experience Level

• 7+ years managing organic social media

Salary/Compensations

• $104,490/yr to $128,000/yr in Denver
• $140,000/yr to $170,500/yr for San Francisco & New York

Benefits

• Competitive base pay
• Benefits
• Equity (RSUs)

About the Company

• At Gusto, we're on a mission to grow the small business economy by handling payroll, health insurance, 401(k)s, and HR, so owners can focus on their craft and customers.
• Gusto has teams in Denver, San Francisco, and New York, supporting over 500,000 small businesses nationwide.
• AI is a fundamental part of how work gets done at Gusto, and all team members are expected to engage with AI tools relevant to their role.

Equal Opportunity

• Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.
• Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law.
• Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
• If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.