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About the Role

Own organic social strategy at Realtor.com, building the content calendar, collaborating with cross-functional teams to repackage real estate content for social media, and identifying opportunities to connect the brand with relevant trends and culture. Strong creative production or video background, and/or experience automating social processes with AI, is a plus.

Responsibilities

• Own organic social strategy and day-to-day management across channels.
• Develop and manage a content calendar that surfaces real estate news resonating with social audiences and balances brand-building with reach and impressions.
• Identify and act on opportunities to connect Realtor.com to relevant trends and conversations.
• Develop social-first partnership and brand concepts.
• Report on organic social performance, tying results back to broader marketing and business goals.
• Use platform-native and third-party analytics tools to identify what's working and adjust strategy.
• Own the social publishing tool and associated vendor relationship.
• Build AI-driven processes to help the team move faster.
• Partner with data science/analytics teams on advanced measurement.

Requirements

• 8+ years of social media management experience, with demonstrated ability to manage day-to-day execution and think strategically.
• Bachelor’s degree or equivalent experience.
• Experience working in standard social publishing & production tools (e.g., Sprinklr, Canva, CapCut, native platform tools).
• Strong analytical skills; comfortable pulling and interpreting social and campaign performance data to inform decisions.
• Demonstrated ability to produce content yourself, not just brief and direct others.
• Experience working cross-functionally with marketing, product, or creative teams.
• Creative production or video experience, especially scaling a video program rather than one-off production.
• Experience automating social processes with AI.
• Experience in consumer tech, marketplace, or app-first businesses.
• Experience with paid media is a plus.

Skills

• Social Media Management
• Content Calendar Development
• Content Repackaging
• Trend Analysis
• Partnership Development
• Brand Strategy
• Social Media Analytics
• Social Publishing Tools
• AI Automation
• Creative Production
• Video Production
• Paid Media

Location

• Austin, TX

Work Type

• Hybrid
• Full-time

Experience Level

• Senior

Education Level

• Bachelor's degree or equivalent experience

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed program
• 1:1 personalized Financial Planning Session
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

About the Company

• Realtor.com® is the No. 1 site trusted by real estate professionals, at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance.
• The company's robust suite of tools makes a significant impact on the real estate industry and provides consumers with an easy-to-use, easy-to-understand user experience for navigating major purchases.
• Realtor.com® is committed to empowering more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Equal Opportunity

• Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.