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About the Role

Copado is redefining how enterprises deliver software in the age of AI. As we scale Agentia and move toward a consumption-based model, customer adoption, advocacy, and proof are critical to our growth. The Customer Marketing Manager will play a key role in building and scaling Copado’s Customer Growth Engine—driving adoption, expansion, and customer advocacy across the lifecycle. This role sits at the intersection of Marketing, Customer Success, and Product, ensuring our customers not only succeed, but become our strongest proof in the market.

Responsibilities

Design and execute lifecycle marketing programs across Onboarding, Adoption, and Expansion.
Partner with Customer Success to drive product usage and engagement.
Support consumption growth across the delivery lifecycle.
Own marketing execution of key customer initiatives, including the 90/6 upgrade campaign, feature adoption campaigns, and release awareness and enablement.
Partner with Product, Product Marketing, Corporate Marketing, and Events to help coordinate, identify, and develop compelling customer-centric narratives.
Work closely with key partners across Customer Success, Product Marketing, Product, Advocacy, Demand Generation, and Sales.
Ensure tight alignment between customer outcomes, marketing messaging, and revenue goals.
Capture customer insights and feedback to share learnings across Product, Marketing, and Sales.
Help shape messaging, product roadmaps, and GTM strategy.

Requirements

5–8+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing within B2B SaaS or enterprise technology.
Background in customer advocacy and storytelling, with strong cross-functional collaboration.
Demonstrated ability to translate customer outcomes into compelling stories, manage multiple stakeholders, and execute programs end-to-end.
Strong partnership with Advocacy Marketing to surface customer success stories and champions.
A consistent flow of high-quality customer proof opportunities.
Increased product adoption and usage.
A clear linkage between customer marketing and revenue impact.
Supports customer expansion and retention.
Supports Agentia adoption and usage growth.
Supports sales pipeline through customer proof.
Supports category credibility in the market.

Skills

Customer advocacy
Storytelling
Cross-functional collaboration
Program execution

Location

Onsite

Work Type

Onsite

Experience Level

5-8+ years

Salary/Compensations

Competitive salary and performance-based bonuses.

Benefits

Comprehensive health, dental, and vision insurance.
401(k) Plan
Paid Time Off
Wellness Perks

About the Company

Copado is redefining how enterprises deliver software in the age of AI.

Equal Opportunity

Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.