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About the Role

This role involves leading multi-channel digital marketing and fundraising programs for mission-driven clients, focusing on email fundraising, digital advertising, and integrated campaigns. The position requires guiding clients, collaborating internally, and driving performance across various digital channels.

Responsibilities

• Serve as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication.
• Develop integrated digital strategies across email fundraising, paid media, sms, and other digital channels.
• Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams.
• Plan and execute creative, conversion-focused campaigns across channels, with a focus on email fundraising.
• Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work.
• Support email production, including planning, drafting, segmentation, testing, and performance optimization.
• Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV.
• Conduct audits of clients’ digital programs to assess performance and identify opportunities for growth.
• Track and analyze performance across channels, providing clear insights and recommendations to improve ROI.
• Prepare client-ready reporting and performance summaries.
• Stay current on digital marketing trends, platforms, and testing opportunities.
• Contribute to internal process improvements, documentation, and marketing team standards.

Requirements

• Bachelor’s or Master’s degree in a related field.
• 3-5+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
• Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
• Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
• Experience working within a variety of email marketing and advertising platforms.
• Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
• Strong analytical skills and data-driven thinking.
• Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
• Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
• Up-to-date with the latest trends and best practices in digital marketing.

Skills

• Email fundraising
• Digital advertising
• Integrated campaigns
• Paid media
• SMS marketing
• HTML/CSS
• Email marketing platforms
• Engaging Networks
• EveryAction (Bonterra)
• FundraiseUp
• Paid social
• Search advertising
• Programmatic advertising
• Connected TV advertising
• Google Analytics
• Google Tag Manager
• Analytical skills
• Data-driven thinking
• Reporting analysis
• Digital marketing audits
• Strategy development
• Client relationship management
• Communication
• Collaboration

Location

• Washington, DC
• Remote

Work Type

• Full-time
• Remote

Experience Level

• 3-5+ years

Education Level

• Bachelor's degree
• Master's degree

Salary/Compensations

• $70,000 - $87,550

Benefits

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus
• Professional development opportunities
• Flexible work schedule
• Pre-tax DC Metro SmartBenefits

About the Company

• Interactive Strategies is a full-service digital agency in Washington, DC, known for its work with top nonprofits like American Kidney Fund, Special Olympics, Greenpeace, Rainforest Trust, and the American Lung Association.
• Clients choose us for our innovation, creative energy, and results-focused approach.
• We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy."
• We may be an agency, but we understand that you have a life outside of work.
• We are a well-respected digital agency in downtown Washington, DC, known for deep strategic thinking.
• We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries—all while finding balance between work, home, and life outside the office.

Equal Opportunity

• Interactive Strategies is a certified LGBTBE business and equal opportunity employer that values workplace diversity.
• We believe that diverse voices and viewpoints are critical to producing great work and helping our clients represent themselves effectively.