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About the Role
The Senior Content Strategist role involves bringing brands to life by crafting tangible brand manifestations that motivate action. This includes planning, designing, creating, editing, and publishing content across traditional brand-building, digital/CX, and physical activation, collaborating with various team members to achieve business objectives and user needs.
Responsibilities
- Lead the discovery phase of projects, including desk research, stakeholder interviews, and client workshops.
- Synthesize large volumes of information to extract meaning and build project storylines and journey maps.
- Contribute to concept development using knowledge of the client, audience, and experiential storytelling.
- Create presentation decks that clearly communicate experiential storylines and activation concepts.
- Lead content planning to evaluate existing content and identify new content needs for spaces.
- Write or direct the writing of compelling content, simplifying technical subjects and highlighting product benefits.
- Lead teams in developing breakthrough ideas.
- Create content for presentation decks to aid client strategic decision-making.
- Manage multiple projects and phases of project work simultaneously.
- Inspire and oversee multiple projects in varying stages.
- Collaborate with strategists and copywriters to direct project support work.
- Identify needs for additional support and bring in the right resources.
- Partner with Creative Directors and Production Leads to accurately scope projects.
- Contribute to strategic client planning by identifying solutions to achieve client goals.
- Deliver sound communications and persuasive presentations.
- Interact with clients in kick-off sessions, executive interviews, and concept/content presentations.
Requirements
- 5+ years of experience developing strategies and content in an integrated agency or similar organization.
- Demonstrable experience with content planning & execution across traditional brand building, CX, and physical real-world brand experiences.
- Proven experience planning and developing content strategies for brands across a wide variety of executions.
- Ability to plan brand expressions agnostic of channel (digital, traditional, physical).
- Excellent verbal and written communication skills.
- Demonstrated strong narrative and brand copywriting skills.
- Strong creative, analytical, and personal/project time management skills.
Skills
- Content strategy
- Content planning
- Content creation
- Content editing
- Content publishing
- Brand building
- Digital/CX
- Experiential storytelling
- Concept development
- Ideation
- Presentation development
- Copywriting
- Creative direction
- Project management
- Client interaction
- Strategic planning
- Communication
Location
- Cincinnati
- Salt Lake City
- Brooklyn
Work Type
- Full-time
Experience Level
- Senior
Education Level
- BS degree in Marketing, Advertising or relevant field preferred, not required
About the Company
- Hyperquake is an independent creative strategy, branding, and experience design marketing agency founded in 1986.
- Specializes in strategic innovation, branded experiences, and scaling organizations for growth.
- Works with companies ranging from small startups to global enterprises.
- Builds ambitious brands and experiences for those eager to activate a vision.