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About the Role

The Media Science team at Known utilizes advanced analytics, machine learning, statistics, and algorithms for advertising media planning and optimization. This role will lead media strategy for a major food & beverage retailer, focusing on both promotional campaigns and annual media plans, while managing a team of media strategists.

Responsibilities

• Develop cross-channel strategy and planning for media campaigns, including coordinating buying inputs.
• Write client briefs and translate them into insights-led media strategy.
• Lead cross-channel planning in partnership with channel and buyer science teams, translating insights into actionable media plans.
• Remain fully embedded in all aspects of the campaign, from planning through execution and measurement.
• Serve as a thought leader on the account, providing proactive POVs and recommendations.
• Co-lead a monthly training series for the client.
• Lead and develop a team of media strategy planners, overseeing pulsed and annual campaigns.
• Balance workload and resourcing across two manager-led pods, aligning capacity with campaign demand.
• Coach and mentor direct reports, managing prioritization and professional development.
• Set quality standards and review team output for accuracy and consistency.
• Serve as the primary day-to-day media contact for key clients.
• Lead and manage assigned aspects of client relationships.
• Partner with clients to understand business goals, marketing objectives, and competitive constraints.
• Work and collaborate on co-deliverables with the client’s internal media strategy and planning team.
• Foster collaboration between teams and work with partner agencies to integrate messaging and creative campaigns.
• Oversee cross-channel budget management, including flowcharts and budget trackers.
• Work closely with channel team leads to ensure deliverables are met on time and to a high standard.
• Own campaign timelines and deliverables with Media Operations at the portfolio level.
• Provide operational oversight and stewardship of the team's internal planning, trafficking, and asset-management tools.
• Align measurement framework to client business objectives, ensuring strategy is followed through to execution.
• Coordinate with buyer scientist and channel teams to map strategy with activation.
• Ensure measurement plan is executed to client expectations.
• Serve as the primary escalation point and client communicator when issues arise.

Requirements

• 8+ years of client-facing media planning experience with a track record of driving results.
• In-depth knowledge of the media landscape, consumer behavior, and media consumption trends.
• Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting.
• Curious mindset with strong critical thinking skills.
• Experience in a client-facing environment leading relationships with a commitment to excellence.
• Superb communication and presentation skills.
• Ability to work collaboratively in a cross-functional environment.
• Desire to be a hands-on multi-tasker that thrives in a fast-paced environment.
• A data-driven approach, leveraging insights to develop strategy and define measurement.
• Previous agency experience handling retail, food & beverage or consumer goods preferred.
• 3+ years directly managing and developing media planners or direct reports.
• Knowledge and experience of Prisma and Lumina preferred.
• Experience using SharePoint (Excel, PowerPoint) and Google Suite (Slides, Docs) highly preferred.
• Strong organizational skills — able to manage timelines, specs, POs, and flowcharts.
• Familiarity with retail media networks and shopper marketing a plus.

Skills

• Advanced analytics
• Machine learning
• Statistics
• Algorithms
• Media planning
• Media strategy
• Cross-channel planning
• Client relationship management
• Team leadership
• Mentoring
• Budget management
• Campaign execution
• Measurement framework alignment
• Data-driven strategy
• Prisma
• Lumina
• SharePoint
• Google Suite
• Organizational skills

Location

• U.S.

Work Type

• Full-time

Experience Level

• Associate Director
• 8+ years of client-facing media planning experience
• 3+ years directly managing and developing media planners or direct reports

Salary/Compensations

• $120K-$130K

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

About the Company

• Known is a data science firm and creative agency collaboration.
• Known has earned an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies.
• Known serves clients in finance, tech, entertainment, consumer goods, and real estate.
• Known is distributed across the U.S. and is ambitiously driven.
• Known's culture is built on values: We are one team. We see the good. We never stop learning. There’s always a better way.
• Known aims to build a legacy with exceptionally talented people from diverse backgrounds who feel encouraged and empowered.

Equal Opportunity

• Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.